Adam Herlo

Dynamic and results-driven Retail Area Manager with 10 years of experience overseeing multiple locations. Adept at driving sales growth, improving operational efficiency and leading high-performing teams. Committed to enhancing customer satisfaction, optimizing inventory management and achieving organizational goals. I aim to create a positive and productive work environment by openly communicating with team members, creating clear goals and monitoring performance.

Drybar, Los Angeles Market, CA                                                                                                     2017-Present

Area Manager

• Oversee daily store operations of 5 stores, manage staff and shop leaders while ensuring high levels of customer service, including hiring, training, and performance management.
• Drive sales performance by meeting targets, analyzing PNL Sales data and implementing strategies to improve profitability.
• Manage inventory levels for all locations and Retail merchandising to ensure product availability and appealing store displays.
• Handle financial oversight, including budget management, payroll, labor and cost-saving initiatives.
• Monitor store performance through reports, maintain compliance with all Los Angeles safety regulations, and collaborate with other departments to achieve company goals.

Journeys Shoes, Los Angeles Market, CA                                                                                          2014-2017         

Area Manager 

• Oversee 7 Journeys shoes retail locations ensuring all shops are producing company revenue over LY and Goal sales with multiple 100k increasing shops over LY. 
• Hold Store Managers accountable for achieving Daily, weekly and monthly sales goals per direct location
• Manage inventory levels with monthly inventory counts per company standards and store marketing standards
• Develop and train current employees for further growth within the company
• Perform quarterly shop audits
• Conduct one-on-one meetings with shop managers to provide strategic guidance and drive revenue growth for the company 
• Interview potential candidates for all shop level positions 

Naartjie, Glendale and Sherman Oaks, CA                                                                               2013-2014

Dual Store Manager

• Assist store in driving daily, weekly and monthly sales goals. 
• Money management, cash handling and money orders
• Uphold and deliver store merchandising to Naartjie standards including floorsets, inventory levels and product ordering
• Create team schedules for both locations
• Maintain and manage two fully staffed teams

College Certification from The New York Film Academy in Acting for Film