Aaron Shaffer

Corporate event sales director with strong focus on driving client engagement and delivering impactful results. On the hospitality side, I am experienced in event planning, client relations, and strategic sales initiatives. Adept at collaborating with diverse teams and adapting to changing requirements. Known for strong negotiation skills, effective communication, and unwavering commitment to achieving targets.

On the retail side, I am an experienced retail manager, owner and buyer, with a professional focus on driving store performance through effective team collaboration and strategic planning. Skilled in inventory management, customer service, and staff development while ensuring consistent operational success. Known for adaptability and reliability in meeting changing business needs, while maintaining high standards and achieving results.

Event Sales Manager (consultant)|Mardi Gras World/Kern Studios

New Orleans, LA - January 2025 - Current

Advised sales team how to better support clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.

Used consultative sales techniques to train existing sales team to better understand customer needs and recommend relevant products and services.

Provided sales and customer service assistance to handle incoming sales leads

Provided guidance on Developing long-lasting client relationships by consistently exceeding expectations with exceptional service.

Utilized social media platforms effectively to promote upcoming events and engage with prospective attendees directly.

Onboarded new software system to support timely customer responses, client tracking, streamline payment procedures and allow upper management to better understand the client connection process.

Director of Sales and Marketing|12 Seasons Catering / Mr. Mudbug Catering, LLC

New Orleans, LA - May 2014 - January 2025

Developed comprehensive sales plans for business growth, resulting in significant market share expansion.

Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.

Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.

Analyzed sales and marketing data for improved strategies.

Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.

Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.

Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.

Boosted company's brand visibility through targeted advertising campaigns and social media engagement.

Collaborated with culinary team to optimize menu offerings and pricing strategies, increasing overall profitability and menu selections.

Built relationships with customers and community to establish long-term business growth.

Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

BS in Marketing & Business Management

University of Houston, 1994