A Rathee

Throughout my career, I have successfully led cross-functional teams and implemented strategic marketing campaigns that have resulted in revenue growth and increased market share. My track record includes driving marketing expansion, streamlining lead generation processes, and optimizing product visibility. I have a proven ability to launch new products, develop marketing strategies, and enhance client satisfaction through technical support.

In my previous roles, I have consistently exceeded expectations and achieved outstanding results. At Arjay Telecom, I expanded the B2B/B2C Outreach program by 600% in the Greater New York Area and increased monthly account acquisition by 300% per field office. At Infinite Conferencing, I doubled product revenue and lead conversion rates, and led three successful product launches. Additionally, at ISMG, I exceeded campaign expectations, increased webinar registrations by 410%, and led the redesign and tracking of network site learning annexes.

I possess a strong skill set that includes marketing campaign management, back-end development, client relationship management, and market research. I am adept at leveraging my technical expertise to optimize campaign performance and drive client satisfaction. Furthermore, my leadership abilities and team management skills enable me to effectively collaborate with cross-functional teams and drive projects to successful completion.

Marketing Campaign Manager/ Back-End Development Specialist | ISMG, Princeton, NJ August 2020 – July 2023 | November 2022 – July 2023 Collaborate with internal teams and external agencies to plan, design and implement marketing campaigns and events. Responsible for leading client kick off calls, working with clients to launch campaigns promptly and effectively and continually manage both campaign performance and ISMG’s relationship with the client. Maintain, test, and report bugging of the entire back end of upcoming internal / client-facing applications or systems. Achievements:     Successful track record of exceeding campaign expectations, resulting in new and/or extended client contracts and campaigns. Tested, created system processes/guides and conducted internal trainings for successful primary live webinar product transition. Created single sign-on program from webinars; optimizing and increasing registrations by nearly 410%. Spearheaded redesign and tracking process for main network site(s) learning annexes leading to an increase in resource CTR and client turnaround. 

Product Marketing Manager / Technical Support Manager | Infinite Conferencing, Springfield, NJ September 2012 - April 2020 / January 2016 – April 2020 Directed and supervised all activities related to Infinite Conferencing and Onstream Media's product management including promotions, product documentations, lead generation, training, campaign/advertising, market intelligence, marketing/training collateral creation and major product launches. Enabled Sales/Channel support through communication of product value propositions and development of various tools. Presided over and coordinated all activities related to Infinite Conferencing and Onstream Media's web meeting and webinar product lines including: product development and testing, managing/resolving support cases and evaluating resolution provided, to confirm compliance with necessary system and company guidelines. Achievements:     Personally streamlined and oversaw the lead generation process to ensure a greater percentage of verified quality leads for sales team in less than 60% of the time previously required. Provided expert support to sales team, grew product revenue and doubled lead conversion rates. Successfully lead and managed three flagship product launches from concept to execution, including creation and implementation of training programs for over 40+ employees. Responsible for ideation, creation and execution of internal programs and client facing support/marketing documentation, resulting in a 45% decrease for expected ticket turnaround times. 

Field Marketing Manager | Arjay Telecom, NY, NY January 2005- July 2012 Held accountable for analyzing market data to identify and execute on possible opportunities, developing marketing & educational tools for outreach, sales and training, while maintaining work process flows through the coordination of information and requirements with related operational departments. Achievements:    Expanded B2B/B2C Outreach program by over 600%, across the Greater New York Area. Increased monthly B2B/B2C account acquisition by approximately 300% per field office. Maintained core databases and oversaw business accounts for 10+ field offices.

Bachelor of Arts in Psychology

Graduated Summa Cum Laude