Principal Product Marketing Manager, Principal - New York, United States - Amazon Services LLC

Amazon Services LLC

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

9+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams

Supply Product Marketing (PMM) is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Amazon Publisher Services (APS), and our suite of third-party supply solutions.

We tell the most important and interesting stories to educate customers.

We define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation technologies; you will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention.

You will also work with Product, Engineering, and Sales teams to shape the product vision.

You will work on a strategic and rapidly growing area of our business, and have a big impact every day.

Owning top-down and bottoms-up (product-led) growth strategies targeting developers and technical decision makers.

Key job responsibilities
Role Responsibilities

You will be a Principal PMM responsible for defining our positioning and messaging to customers, including leading publishers, as well as brands and advertisers.
You will create the most compelling content to help customers understand the use cases and value propositions of our solutions, and building the right marketing campaigns to increase adoption.
You will help define the strategy, and collaborate closely with other marketers across our organization.
You will get to work on a rapidly growing business and have a big impact every day.
You will be responsible for defining the gotomarket strategy for Supply PMM initiatives, to accelerate and scale our operations.
As part of your role, you will make recommendations on marketing plans and product roadmaps.

A day in the life

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services.

We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.).

We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.

New York, NY, USA | Seattle, WA, USA

Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing, product management, analytics, UX, and research