Director, Marketing Orchestration - Newark, United States - Prudential

Prudential

Verified Company

Newark, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Classification:
Marketing & Communications - Marketing

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the world's leading financial services institutions

Our Marketing Orchestration and Activation Team is seeking a Director, Marketing Orchestration to drive Prudential's digital marketing transformation by driving our marketing automation and personalization initiatives forward.

The current EWA for this position is Hybrid and requires your on-site presence in the Newark, NJ office on a reoccurring basis as determined by your business.

Your manager will provide additional details relative to the specific number of days you are expected to be on-site.

What you can expect:

Demonstrate the value of digital technologies and driving key differentiating initiatives
Partner with Business Marketing teams to activate innovated use cases demonstrating MarTech capabilities aligned to business goals
Lead marketing pilots focused on using data and customer insights to translate business needs to personalized omnichannel datadriven campaigns and journeys across channels
Drive adoption, communications, support, and recommendations to increase utilization and ROI
Identify efficiency opportunities through from driving Self-Service, Automation and Process Optimization
Manage gotomarket strategies for highly complex campaigns including the management of Paid Media campaigns in support of the US Business teams
Understand business needs and translate into campaign requirements for hand off to MarTech and Execution partners

What you'll need:

10+ years of experience in Marketing and /or managing digital programs, specifically in financial services and/or internet enabled businesses
Passionate about digital transformation, with experience introducing new capabilities, processes, or thinking into an organization. Understand marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc)
Experience working with and/or leading marketing plans from development to execution and managing omnichannel strategy
Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things. Excellent consultative skills and ability to form strong business relationships at all levels and across multiple business units and functions

Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

At Prudential, you can:
Take charge of your career.

We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities.

We offer a suite of services including 1:1 career advice, on demand resources and networking to propel your career forward.

We're a global organization, full of outstandingly dedicated people who aren't afraid to think differently, challenge the status quo and take sensible risks along the way.

You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives.

You will have access to leadership and learning opportunities and the resources needed to take your career in any direction.

We will help you do your best work, offering flexibility, while delivering on our Purpose.

What we offer you:
The below is an example of our US benefits summary

Market competitive base salaries, with a yearly bonus potential at every level
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans:
401(k) plan with company match (up to 4%)
Companyfunded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institut