- Support the implementation of a new enterprise CMS including content migration and modernization.
- Establish and administer a practical, sustainable web content operating model including roles, workflows and governance in keeping with established brand standards.
- Train new users on CMS features, functions and guidelines for creating and maintaining content.
- Use data-driven insights to optimize site architecture and page design for user experience and conversion.
- Optimize tagging to ensure clear, accurate reporting of conversions and other events of interest.
- Develop meaningful quarterly reporting on website performance for internal partners and senior leadership.
- Collaborate with product line leaders and global market managers to design and build landing pages and microsites promoting Mini-Circuits' key technologies and offerings for target verticals.
- Initiate and monitor all project requests in IT, represent Marcomms in weekly development meetings to ensure timely completion.
- Advise stakeholders in marketing, IT and project management in the evaluation of technologies and solutions for the ongoing development of Mini-Circuits' website and eCommerce capabilities.
- Evaluate organizational needs and identify opportunities for improvement; pitch proposals to gain executive sponsorship and organizational resources.
- 5+ years progressive experience managing website content, analytics and eCommerce, preferably in a B2B manufacturing environment.
- Bachelor's or Master's Degree in Marketing, Web Design, Informatics or related field.
- Deep understanding of content management systems including PIM and DAM solutions for enterprise websites and eCommerce.
- Knowledge of best practices for managing content operations and governance in large organizations.
- Expertise with GA4, Tag Manager and related tools.
- Facility analyzing and interpreting raw data from multiple sources to synthesize clear, meaningful, and actionable business insights.
- Mastery of Adobe XD, Figma or similar UX design software, and solid understanding of user-centered design principles.
- Experience working with leading CRM and marketing automation tools.
- Expertise in MS Word, PowerPoint, Excel.
- Comfortable collaborating with partners from a wide range of backgrounds and skillsets including marketing, design, IT, engineering and senior leadership.
- Strong knowledge of current and emerging website and marketing technologies.
- Outstanding written, spoken and visual communication skills.
- Demonstrated success leading complex projects from end to end.
- High-level of organizational awareness and business acumen.
- Sharp eye for detail
- Creative, resourceful, and open-minded.
- High standards of personal and professional integrity.
- Comply, understand, and support corporate safety initiatives to ensure a safe work environment
- Ability and willingness to abide by Company's Code of Conduct
-
Marketing Manager: in
5 days ago
Conditions BÜFA GmbH New York, United StatesJob-ID: 492h · BÜFA ist mehr als ein zukunftsorientiertes Chemieunternehmen. · 1883 in Oldenburg gegründet, ist die BÜFA-Gruppe heute ein unabhängiges, mittelständisches Unternehmen mit derzeit mehr als 550 Mitarbeitern an unterschiedlichen Standorten. Die Unternehmenskultur wi ...
-
Campaign Marketing Manager
5 days ago
Redgate Software New York, United StatesOverview: · Kampagnenmanager (DACH) · Wir suchen einen Kampagnenmanager, der unser wachsendes Team in Deutschland verstrkt · In dieser spannenden Rolle bist du verantwortlich fr die Umsatzmaximierung in Schlsselmrkten durch die Umsetzung integrierter Marketingkampagnenplne und ...
-
Digital Marketing Manager
5 days ago
Levaro New York, United StatesCookies sind kleine Textdateien, die von Webseiten verwendet werden, um die Benutzererfahrung effizienter zu gestalten. · Laut Gesetz können wir Cookies auf Ihrem Gerät speichern, wenn diese für den Betrieb dieser Seite unbedingt notwendig sind. Für alle anderen Cookie-Typen ben ...
-
Marketing Manager
4 weeks ago
Rödl & Partner New York, United States(Junior-) Marketing Manager (m/w/d) Schwerpunkt Mediengestaltung · zur Verstärkung unseres Teams Kommunikation/Marketing im · Unternehmensbereich Public Management Consulting in Nürnberg · Erstellung von Grafiken, Bildern, Videos und anderen visuellen Inhalten für verschiedene ...
-
Marketing Manager
2 weeks ago
DAYBREAKER New York, United StatesJob Description · Job DescriptionABOUT THE OPPORTUNITY: · Daybreaker, the morning dance movement with 500K community members in 30 cities around the world and now online, is seeking an experienced performance marketing leader to improve, grow, and lead our marketing team. This is ...
-
Sales and Marketing Manager
3 days ago
BHIRED Brooklyn, United StatesA growing company in Brooklyn is looking for a sales and marketing manager to join their team. Responsibilities:Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing planMarket throug ...
-
Marketing Operations Manager
3 weeks ago
Alight Solutions New York, United StatesResponsible for end-to-end management and execution of multi-channel, multi-touch campaigns and journeys. Includes seasonal, ad-hoc and year-round programs that directly contribute to organizational revenue. ...
-
Manager, Growth Marketing
1 week ago
Soko Glam Brooklyn, United StatesOVERVIEW · Soko Glam is seeking a highly analytical and results-driven temporary Growth Marketing Manager to lead the performance marketing for campaigns. This is an independent contractor role is for approximately 3 months. The role is responsible for overseeing performance, op ...
-
Marketing Manager
2 weeks ago
WeAreAspire New York, United StatesPosition: Marketing Manager - Conferences · Company: Events and Media Specialist · Compensation: $75,000 - $90,000 Base Salary + Bonus · Location: New York City (Hybrid) · Aspire is partnering with a leading media specialist empowering professional communities across a variety o ...
-
Sales and Marketing Manager
5 days ago
BHIRED Brooklyn, United StatesA growing company in Brooklyn is looking for a sales and marketing manager to join their team. · Responsibilities: · Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan · Ma ...
-
Sr. Marketing Manager
5 days ago
Underwood Recruiting Brooklyn, United StatesBS degree in Marketing, Digital Marketing, or related · Reports to Director of Marketing Communications, NA · Location required Long Island, NY and some virtual · 15+ years B2B Marketing experience · 10+ years implementing digital marketing campaigns, conceptualizing, planning an ...
-
Marketing Manager
4 weeks ago
Social Capital Resources New York, United StatesGrowing Fin-Tech enabled Bank in Midtown, Manhattan is seeking a Marketing Manager for a temporary-to-permanent position · Responsibilities: · Responsible for supporting the strategy and development of the Bank's outreach programs, product campaigns, and new projects · Develops a ...
-
Marketing Manager
6 days ago
Belkin · Burden · Goldman, LLP New York, United StatesBelkin Burden Goldman, LLP (BBG), a well-known NYC real estate law firm, is seeking a Business Development and Marketing Manager to play a vital role in expanding the business development and marketing function from the ground up. BBG has 1 office with more than 50 real estate at ...
-
Manager, Talent Marketing
6 days ago
Wasserman Brooklyn, United StatesWasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide ...
-
Marketing Manager
1 week ago
Union Square Hospitality Group New York, United States Full timeWho you are: · An experienced Marketing Manager , who is ready for a new challenge, excited about food and the NYC dining scene and looking for an opportunity to grow. You've truly got your finger on the pulse, you know who's who and can't wait to work with them: the trendsette ...
-
Marketing Manager
3 weeks ago
Computacenter New York, United StatesAbout the role · The Marketing Manager implements and manages marketing programs and initiatives to support the sales team and the company as a whole with a focus on lead generation and brand recognition. This position may be funded with vendor MDF/Co Op fund by a specific vendo ...
-
Marketing Manager
1 week ago
METTA Management New York, United StatesWho Are We · METTA Management is a leading luxury travel and lifestyle concierge, servicing a member base of HNWI and UHNWI who expect the highest levels of expertise and destination knowledge delivered with that 'white glove' touch every time, whether it be for a short break in ...
-
Online Marketing Manager
3 weeks ago
xeomed GmbH New York, United StatesOnline Marketing Manager – Strategische Beratung (m/w/d) · Bist Du bereit, Teil eines Teams zu sein, das den Markt nicht nur bedient, sondern aktiv gestaltet? · Als strategisch beratender Online-Marketing-Manager bist Du das Herzstück unseres Teams. Du entwickelst maßgeschneider ...
-
Marketing Manager
3 weeks ago
B&A REPS New York, United StatesB&A is a global creative management agency representing a diverse group of creatives across all mediums. We are seeking a Marketing Manager to join our Marketing Department in our New York City office. This hybrid role requires you to work in person with our team on Tuesdays and ...
-
Market Development Manager
3 weeks ago
Thermo Fisher Scientific New York, United StatesDevelop and execute marketing strategies to drive demand for equipment and services in research and industrial markets. Collaborate with product and commercial teams, analyze market opportunities, and create effective marketing campaigns. ...
Digital Marketing Manager - Brooklyn, United States - Mini-Circuits
Description
Mini-Circuits designs, manufactures and distributes integrated circuits, modules, and sub-systems for high-performance radio frequency (RF) and microwave applications. With design, sales and manufacturing locations in over 30 countries, Mini-Circuits' products are used in a range of wired and wireless communications applications. Our products are also used in detection, measurement and imaging applications, including military communication, guidance and electronic countermeasure systems, commercial, scientific, military land, sea and aircraft; automotive systems, medical systems, and industrial test equipment.
Mini-Circuits' sells its products to over 20,000 customers globally through our direct sales force, applications engineering staff, sales representatives, as well as through our extensive website.
Position Summary:
Mini-Circuits Marcoms is responsible for creating experiences across all media touchpoints that serve the needs of our internal and external customers and reflect the culture of quality, service and innovation that defines who we are and what we do as an organization.
The Digital Marketing Manager - Corporate Website and eCommerce is responsible for the ownership of Mini-Circuits' website content management system, eCommerce capabilities and analytics to deliver best-in-industry customer experience. This position supports all aspects of the company's transition to a new, leading CMS platform and help create a sustainable operating model that engages the organization in content creation and maintenance while ensuring consistent standards of content quality and brand integrity. Use analytics tools to glean insights on user needs while working with stakeholders from across the organization to modernize our site design and create new content to support strategic business objectives.
Success in this position requires a unique combination of technical, analytical and creative competencies as well as project leadership experience in matrix organizations. The ideal candidate is an expert in website content management technologies with strong knowledge of content operations and governance practices. Mastery of GA4, tag manager and the ability to leverage data-driven insights to measure performance and guide decision making are also essential. This person is a tech-savvy mastermind with a marketing mindset who understands how to make eCommerce sites drive results for complex B2B manufacturing businesses.
Salary Range: $115,000 - $173,000 per year
Job Function:
Qualifications:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand, walk, sit and use hands to operate a computer keyboard. The employee is occasionally required to reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Additional Requirements/Skills:
Mini-Circuits is an Equal Opportunity Employer and does not discriminate on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, gender identity, gender dysphoria, pregnancy-related condition, and domestic violence victim status or protected class characteristic, or any other protected characteristic as established by federal or state law.
