Expert in Product Marketing - Mariposa, CA, United States - Eclipse Technologies

Eclipse Technologies
Eclipse Technologies
Verified Company
Mariposa, CA, United States

2 weeks ago

James Miller

Posted by:

James Miller

beBee Recruiter
Freelance
Description
"We are looking for team players, regardless of gender


ABS Safety GmbH, located in Kevelaer, is one of the largest providers of modern safety products and digital solutions for the roofing industry.

90% of our products are manufactured at our headquarters in the Lower Rhine region, and we are a reliable partner for planning, installation, and testing of fall protection systems.

With Lock Book, ABS Safety GmbH offers a specially programmed digital multitool for the roofing industry.

As an expert in product marketing, you represent the "market" in product/market.

You are a reliable partner for our product managers when it comes to go-to-market strategies for our digital products and addressing specific markets.


Responsibilities:

What you will do:

  • Conduct consumer and competitive analysis to identify market opportunities
  • Develop and iteratively adapt positioning strategies for digital products (e.g. cocreation of gotomarket strategy and identification of suitable touchpoints)
  • Plan and execute all productrelated marketing activities to increase demand, including selecting and activating appropriate marketing channels
  • Identify the most effective ways to reach our target audiences and promote our digital products (messaging)
  • Plan and implement product communication measures and ensure consistent communication across all channels
  • Evaluate, analyze, and document the effectiveness of product marketing measures based on predefined KPIs
  • Develop product positioning together with product managers

Qualifications:

What you should bring:

  • Experience in creating and implementing targeted marketing strategies, including channel selection and content creation, ideally
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