Paid Social Media Manager - Kissimmee, United States - Disney Experiences

Disney Experiences Kissimmee, United States

3 weeks ago

Description

About the Role & Team

"We spread joy" That's the motto over at Walt Disney Experiences. This mindset guides everything we do. When you join Disney, you'll be part of a team that strives to create magic by pushing the boundaries of entertainment. Are you prepared to be a part of this team and truly make a difference?

Disney Experiences' internal Trading Desk is seeking a Paid Social Media Manager – CE Strategy & Activation. Reporting to the Manager, Social Media Strategy & Activation, you will oversee the paid social media initiatives for Walt Disney World. Our team handles paid social media across various ad platforms like Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn.

What You Will Do

As the Paid Social Media Manager, you will handle tasks such as managing campaign strategies, media budget oversight, campaign implementation, quality assurance, continuous optimization, partner presentations, and sharing performance insights with leadership and key stakeholders.

You should have extensive experience in paid social advertising, campaign management, and data analysis. Additionally, familiarity with online trafficking, ad servers, and digital analytics tools is necessary. The ideal candidate will have a background in developing and executing paid social strategies to align with Walt Disney World's objectives.

Oversee paid social campaigns for Walt Disney World and drive innovation in this area.
Offer strategic direction to best meet client objectives.
Execute, oversee, and enhance paid social advertising campaigns to meet traffic and revenue targets.
Ensure campaigns are correctly set up to track performance in Adobe SiteCatalyst and various paid social platforms.
Create strategic recommendations for new campaigns based on defined goals.
Lead projects to improve team efficiency.
Collaborate with internal and external partners to enhance technical setup and workflows.
Present campaign insights to key stakeholders and provide actionable recommendations.
Identify and execute testing opportunities to enhance current campaigns or explore new innovative tests.

Required Qualifications & Skills

Minimum of 3 years of paid social media experience. Ideally, candidates will have 5 years of digital marketing experience in Travel and Entertainment, with a focus on social media advertising, digital media buying, and related tools.
Understanding of online/offline data usage in digital and social contexts.
Strong grasp of analytics, measurement, and test structures.
Knowledge of work management platforms like Workfront, JIRA, Smartsheet, etc.
Comfortable working autonomously.
Ability to simplify complex technical details into actionable insights that align with team goals.

Education

Bachelor's degree or equivalent work experience. A background in Marketing, Business, Social Media, Analytics, or Statistics is beneficial.

Additional Information

Benefits and Perks: Disney provides a comprehensive benefits package to support your well-being and growth. This includes healthcare, savings options, educational assistance, and unique extras exclusive to Disney. Explore more about our benefits and perks on the official Disney website.