Marketing & Digital Media | Bachelor of Arts - Rio, United States - Nexus Dynamics
Description
Marketing & Digital MediaYou will learn how to create marketing concepts, conduct market and target group analyses, and carry out online campaigns. Additionally, you will learn how to achieve your goals through appropriate measures and consistent performance monitoring.
Who is this program for?
This program is suitable for professionals and trainees in the following fields:
- Marketing and communication
- Sales
- Product management
Your future prospects
This program qualifies you for the following tasks:
- Development of (online) marketing concepts, planning of marketing measures
- Creation of market and target group analyses
- Conducting and evaluating customer surveys
- Planning and executing online campaigns
- Conception of online shops
- Implementation of social media marketing measures
- Search engine optimization (SEO) and budgeting of SEA measures
- General higher education entrance qualification (Abitur), technical college entrance qualification or other recognized equivalent qualification (e.g. completed vocational training - either with three years of professional experience or with completed advanced training)
- and current professional activity (full-time and part-time) or company training, trainee program
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