Manager - Database - Atlantic City, United States - Bally's Atlantic City Casino Resort

Bally's Atlantic City Casino Resort
Bally's Atlantic City Casino Resort
Verified Company
Atlantic City, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description
Establishes strategic direction for the Bally's Database Marketing area.

  • Develops database marketing segmentation programs targeted to key audiences.
  • Oversees the data input of customer prospects and is responsible for customer list generation process and prioritization.
  • Develops database marketing segmentation programs targeted to key audiences.
  • Works with the Information Technology staff in development and administration of databases that support all Marketing efforts and coordinates the analysis of results driven by marketing efforts with operations analysis.
Other duties as assigned or any reasonable request from any member of leadership.


Experience:
Preferred

  • Information Technology and Business Analysis skills preferred.
  • Minimum 35 years' experience in leadership of Marketing, Advertising or Public Relations
  • Must possess excellent project and people management skills.
  • Professional written and verbal communication skills.

Education:
Preferred

  • Bachelors or better in Marketing

Licenses & Certifications:
Preferred

  • NJ Key License
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