Content Marketing Manager - Somerset, United States - virtusa

virtusa
virtusa
Verified Company
Somerset, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Role:
Content Marketing Manager

Location:
Somerset, NJ (Need to work out of office 4 days a week)


Duration:
Fulltime

Responsibilities:


  • Develop and

Implement Content Strategy:
Create a comprehensive content marketing strategy that aligns with company objectives and marketing campaigns.

  • Oversee Content Creation: Manage the production of original content, including blog posts, whitepapers, case studies, videos, and infographics.
  • Analyze Campaign Performance: Use analytics tools to measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Generate Leads through Content: Create content strategies to attract a qualified audience and convert them into leads.
  • Team Management: Lead a team of content creators, designers, and external agencies.
  • Stay Updated on

Market Trends:
Keep abreast of the latest life sciences industry trends and customer challenges.

  • Collaborate with

Other Departments:
Work closely with sales, product, and services to generate new content ideas.


Qualifications:


  • 35 years of experience in a Content Marketing Manager, Digital Marketing Manager, or similar role.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, etc.).
  • Experience in setting up and optimizing Google and LinkedIn Ad campaigns.
  • Excellent writing, editing, presentation, and communication skills.
  • Experience in the pharmaceutical, biotech, healthcare, or related industry is required

Pay:
$56, $70,000.00 per year


Benefits:


  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off

Schedule:

  • 8 hour shift

Experience:

Content Marketing Manager: 5 years (required)


Work Location:
On the road
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