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    Dental Field Marketer - Hampton, VA, United States - Registrar Corp

    Registrar Corp
    Registrar Corp Hampton, VA, United States

    1 month ago

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    Description

    Registrar Corp's mission is to promote consumer health and safety by providing over 30,000 food, cosmetic, medical device, and drug companies in 190+ countries with US FDA compliance software and services.

    Registrar Corp is seeking a talented and experienced Email Marketer to join our growing marketing team.

    We are looking for someone who is strategic, data-driven, and analytical, capable of leveraging data insights to optimize campaign performance and drive measurable results.

    You will have the opportunity to leverage your creativity and analytical skills to develop and execute effective email marketing strategies that resonate with our target audience and drive measurable results.

    If you're excited about making a meaningful impact in promoting consumer health and safety through innovative marketing initiatives, we encourage you to apply and be part of our mission-driven team.

    Develop and implement comprehensive email marketing strategies to achieve company objectives, including increasing subscriber engagement, driving website traffic, and maximizing revenue.

    Create compelling email content, including newsletters, promotional emails, and automated drip campaigns, that aligns with brand messaging and resonates with our audience.

    Manage end-to-end email campaign execution, including campaign setup, segmentation, scheduling, testing, deployment, and performance tracking.

    Continuously analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and revenue generated, to optimize campaign effectiveness and ROI.

    Conduct A/B tests to optimize email elements, such as subject lines, CTAs, and content, to improve engagement and conversion rates.

    Segment email lists based on demographics, behavior, and other criteria to ensure targeted messaging and personalized communication.

    Stay up-to-date with industry best practices, trends, and technologies in email marketing, and incorporate innovative approaches to enhance campaign performance.

    Collaborate cross-functionally with marketing, design, and content teams to ensure email campaigns are aligned with overall marketing initiatives and brand standards.

    Bachelor's degree in Marketing, Communications, or a related field.
    3-5+ years of experience in developing and executing email marketing campaigns, preferably in a B2B or e-commerce environment
    Proficiency in email marketing platforms and marketing automation tools, preferably HubSpot.
    Strong analytical skills and experience with email marketing analytics and reporting tools (e.g., Google Analytics, Adobe Analytics).
    Detail-oriented with strong organizational and project management skills, able to manage multiple priorities and deadlines effectively.
    Creative thinker with a passion for experimenting with new ideas and tactics to drive results.
    Paid time-off and holiday pay
    Medical, Dental, Vision, 401(k) with company match
    60K - $70K salary target

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