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Group Copy Supervisor San Francisco, California Creative - Inizio Evoke
Description
At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.In the journey of your life, your career should make a difference.
Your role as Group Copy Supervisor
The Group Copy Supervisor (GCS) is necessary in helping create comprehensive healthcare professional copy platforms, including but not limited to positioning and messaging architecture, for assigned accounts.
In this role, you will not only execute the copy for certain projects but also will mentor and oversee more junior writers and act as a master brand product information specialist.
The GCS reports to the Associate Creative Director (ACD).This role can be remote or hybrid (San Francisco office). We are looking for someone who can support working West Coast hours.
What you'll do:
Demonstrate high level of professional expertise and superior writing skills
Bring originality and innovative thinking while also being consistent with the brand messaging
Possess awareness and familiarity with medical and scientific information that pertains to assigned brands
Understand how to research and source credible information, and use it to craft copy that delivers on strategy
Partner with assigned art partner to develop impactful creative concepts
Confidently present and speak to the meaning behind concepts
Uphold collaborative approach when working with client; be open to feedback and willing to explore further if necessary
Show a strong ability to present the rationale behind your work as appropriate to the. situation
Set priorities while handling multiple projects and to delegate work appropriately
Establish knowledge of client's business
Contribute to new business activities
Support planning and strategy in the development of creative or project briefs
Support in the evolution of brand personality and positioning
Participate in brand planning meetings with client
What you'll bring:
7+ years' experience in advertising/marketing, pharma experience required
Experience writing for HCPs; experience writing for patients is desirable
Skill with writing clear, cohesive, scientific copy for multiple channels (print, digital, broadcast)
Skill with writing foundational DSE and brand copy (eg, positioning, vision, message architecture, personality)
Ability to unravel complex data to create a compelling narrative
Clear presentation skills with an education edge
Oversight for others executing multiple projects and independently manage complex projects assigned
Decisive problem-solving skills, advanced listening and coping skills to remain clear-headed
Understanding of how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
Knowledge of AMA style
Experience with how work moves through the agency
Understanding of the principles of production (print, online, broadcast)
Collaborative spirit and ability to be a trusted partner to Account, Strategy and Project Management counterparts
Experience with how to communicate with clients effectively
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement, family leave and flexible time off.
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