Director, L3 - North Wales, United States - Merck Sharp & Dohme

Merck Sharp & Dohme
Merck Sharp & Dohme
Verified Company
North Wales, United States

2 weeks ago

Mark Lane

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Mark Lane

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Description

Shape the engagement strategy and enact L3 methodologies via translation of brand strategy across BUs and across brands/indications into an activation framework.


  • Create the BUspecific strategic direction for a team of Associate Directors and ensure alignment and coherence in strategy and execution; incorporate insights from these ADs to drive continuous improvement.
  • Consolidate the comprehensive needs of our Company's Experience to active brands desired "Learn" strategy to accelerate OME objectives.
  • Exercise direct and indirect influence over the OME budget by prioritizing tasks needed for L3 framework enablement.
  • Share strategic guidance to Business Unit leadership, highlighting potential opportunities for teams and functions to drive impactful outcomes for brands at speed.
  • Create a "seat at the table" and actively participate as a trusted advisor in the decision making of brand leadership.
  • Steer the optimization and innovation strategy across verticals, partnering with internal customers to jointly shape and prioritize the agenda, by analyzing insights from the L3 Activation team.
  • Align initiatives to the right brand strategy needs, increasing efficiency, customer and consumer impact, throughput, and speed to market.
  • Guide the identification of and understand common themes and strategies across Brands/BUs, leading the strategy for fostering new capabilities and processes.
  • Proactively identify opportunities to elevate marketing outcomes within each BU, leveraging insights into their unique priorities and requirements.
  • Articulate how the work implemented ties to business priorities, pinpoint unaddressed needs and gaps, and devise actionable plans to bridge these gaps to fortify brand and commercial strategy.
  • Demonstrate comprehensive understanding of each BU's distinct strategy, priorities, and needs to activate the L3 brand plans and create the roadmap for implementing these new capabilities.
  • Drive the collaboration and pullthrough of the new capability roadmap with other peer organizations.
  • Propel the global strategy on digital tools to optimize the processes of translating brand marketing campaigns.
  • Strategically engage and build relationships with internal customers and partners, e.g., Brand Leadership, Medical, HHDDA, and Global teams.
  • Guide the development of strategies aimed at enhancing campaign execution, with a focus on leveraging technologies to their fullest potential.
  • Provide feedback to Global L3 Next team to facilitate improvements to the L3 framework, ensuring its alignment with organizational objectives and industry best practices and drive the rollout of future capabilities and features of the L3 framework to the US market.
  • Partner with Global L3 Next team and HHI Marketing Excellence lead to collaborate on focus areas across markets and pull best practices from BU and market execution through to other areas.

Education Minimum Requirements:


  • Bachelor's degree
  • Masters in Business Administration or Masters in Marketing or Masters in related science preferred

Required Experience and Skills:


  • 5+ years of experience in one or a combination of the following: Marketing strategy, brand strategy planning, digital process mapping or launch strategy design.
  • Experience working on and leading agile teams
  • Demonstrates customercentric, growth mindset and mental agility to meet business needs
  • Demonstrated ability to think critically and creatively, challenge the status quo, and drive change
  • Demonstrated ability to prioritize initiatives, work and mobilize resources to drive release plans
  • Demonstrated ability to drive business process improvement and measurement of results (metrics and KPIs)
  • Demonstrated ability to clearly communicate and adjust communications to the audience
  • Demonstrated stakeholder management; ability to gain leadership sponsorship
  • Strong team leadership skills ability to help teams understand the big picture, their role, and expectations to work together to achieve objectives

Preferred Experience and Skills:


  • Ability to translate business needs to omnichannel capabilities.
  • 5+ years management experience of influencing stakeholders in matrixed environment
  • Change management skills ability to gain sponsorship for change and work as a change agent to effectively drive change
  • Strong understanding or aptitude to learn business processes, practices and regulations pertaining to the pharma industry in the US Market

NOTICE FOR INTERNAL APPLICANTS


If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package.

To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

**Employees working in roles that the Company deter
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