Manager - Advertising - Atlantic City, United States - Bally's Atlantic City Casino Resort

Bally's Atlantic City Casino Resort
Bally's Atlantic City Casino Resort
Verified Company
Atlantic City, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description
Oversees the design and implementation of advertising campaigns to ensure they meet the needs of the target audience.

  • Develops and oversees marketing strategies for integrated campaigns including OOH, onsite, social media, PR and digital marketing.
  • Develops digital/social media strategies to support advertising campaigns.
  • Manages and oversees campaigns and analyzes results from each campaign to determine what was successful and what to improve on
  • Maintains and updates status production schedules.
  • Develops and executes strategic marketing plans through appropriate marketing channels.
  • Controls the advertising budget to manage expenses and maximize the return on investment.
  • Negotiates contracts related to advertising efforts.
  • Leads brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements.
  • Manages freelancers who handle outsourced creative work.
  • Maintains uptodate knowledge on industry trends.
Other duties as assigned.


Education:
Preferred

  • Bachelors or better in Marketing or related field
  • Bachelors or better in Communication or related field

Licenses & Certifications:
Required

  • NJ Casino EE Registration
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