Product Marketing Specialist - Solway, United States - FusionWorks
Description
Are you interested in scientific topics, have a customer and solution-oriented mindset, and enjoy working with people? Since its founding in 1875, Shimadzu has been dedicated to providing outstanding solutions in the field of instrumental analytics, as well as in medical technology and testing machines, to support our customers worldwide in developing new products in various areas: for the protection of the environment, our health, and the improvement of our daily lives.
We are proud to contribute to achieving these milestones with "Excellence in Science".We are committed to society and ourselves to work diligently on new technologies every day and continuously expand our knowledge - so that we can continue to offer excellent technologies, products, and services in the future.
With over 50 years of growth in Germany and throughout Europe, we are currently seeking a Product Marketing Specialist for our headquarters in Duisburg as soon as possible.
Your mission:
You will be responsible for developing and implementing marketing strategies to position our HPLC and GC products in the market.
This includes analyzing the market and competition, deriving recommendations for action, and implementing them practically.Your daily business will therefore focus on the following points:
Creative concepts:
In close collaboration with product and application support and sales, you will design and manage sales-promoting activities and create target group-oriented campaigns and materials
Optimized marketing strategy:
Based on your own market, competition, and target group analyses, you will strategically develop marketing communication and activities for the products with a special focus on increasing demand.
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