Head of Performance Marketing - Brocton, IL, United States - SilverLinx

SilverLinx

Verified Company

Brocton, IL, United States

3 days ago

Posted by:

James Miller

beBee Recruiter

Freelance

We are currently seeking to strengthen our team in Brocton, IL with a new addition to our marketing team.

Your responsibilities:

You will lead and develop a growing team with a focus on SEA, display, native and social media campaigns, SEO, as well as project and partner management.
Through targeted performance measures, you will enable a profitable and sustainable acquisition of leads and new customers in close coordination with our sales colleagues and data analysts.
You will actively participate in campaign management, continuously evaluate overall performance based on agreed upon metrics, and shape the digital channel mix and advertising partner network.
You will work closely with the communications department and contribute to topics such as SEO, campaign management, and website development.
Your team will be responsible for the website and its performance, including CMS and technical SEO, as well as its continuous development in terms of user flow and conversion.
You will support reporting for management and the advisory board, especially in terms of planning, defining metrics, and procedures, and report directly to the Director of Marketing.
You will embody a positive, customer and employeeoriented (leadership) attitude, taking into account the interests of DZ4 as a company.

Your profile:

You have successfully completed a degree in media or business administration, or a comparable field.
You have several years of relevant experience in performance marketing and have first leadership experience.
You are always uptodate on current developments and challenges in performance marketing,