- Lead development and execution of the Meyer brand and marketing strategies that support our business objectives and drive growth
- Develop marketing campaigns across website, social, email, and influencer platforms to drive site traffic, conversion, and retention
- Shape the content strategy and creative process to drive results, both internally and in collaboration with key external partners, including defining and leading the content calendar
- Oversee and be accountable for the P&L, ensuring the overall business objectives are met through effective budgeting, forecasting, and resource allocation
- Oversee on-brand influencer relationships and affiliate programs to exponentially expand our reach
- Oversee social media channels, content, and community engagement
- Manage PR partner(s), setting them up for success and ensuring consistent messaging through all press opportunities
- Manage growth marketing initiatives with agency partner(s) to help deliver on key metrics for website conversion rate optimization, social media advertising, and email marketing
- Define the channel strategy and collaborate with the Sales team to identify and pursue opportunities for the brand with retailers, develop customer presentations to pitch the brand, and create compelling and high-converting branding at retail point of sale
- Collaborate with creative teams from Hong Kong, California, and the U.K. as needed to build brand assets, including digital marketing assets, packaging designs, and point of sale materials
- Maintain a consumer-relevant, ownable, and differentiated brand identity and positioning to ensure our brand is consistently expressed
- Drive the vision for marketing team structure and recruit, coach, and lead all team members
- Collaborate with global teams to ensure consistent branding and messaging in local markets
- Oversee and collaborate with the Product Lead to identify winning product strategies, crafting an innovative, on-brand product roadmap that addresses unmet consumer needs with excellent product-market fit
- An instinctive food and cooking lover that browses recipes and food blogs in your free time
- Embrace a "co-founder" mindset to build a new brand with constrained resources through experimentation
- Proven ability in marketing campaign execution, digital marketing, and content creation
- Experience launching successful new brands and/or disruptive new products
- Excited to both think through strategy and get your hands dirty
- Action-oriented with the ability to manage multiple projects simultaneously with a high degree of independence and accuracy in a fast-paced environment
- Integrated marketing skillset, with a passion for thinking both creatively and analytically and the ability to implement learnings quickly
- Passionate self-starter with a strong work ethic, decisive, and able to move with speed to implement ideas
- Exceptional written and verbal communication skills
- While this is not a design position, an excellent creative eye is a must
-
Brand Marketing Director
2 weeks ago
Adobe San Francisco, United StatesOur Company · Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful ...
-
Director, Product Marketing
2 weeks ago
EVERY™ Daly City, United States**About us** · EVERY is a leading VC-backed food tech ingredient company and market leader using precision fermentation to create animal proteins without the animal for the global food and beverage industry. EVERY is a team of passionate change-makers who are reimagining the fact ...
-
Director of Integrated Marketing
1 week ago
Summer Health San Francisco, United States**Who we are** · Summer Health is on a mission to raise the healthiest generation by improving health outcomes for millions of children. We believe that every family and child deserves quick, reliable access to pediatric care when they need it most. · Every pediatric care journey ...
-
Marketing Director, Es&o Marketing
3 days ago
Wärtsilä Emeryville, United States**Marketing Director, ES&O Marketing**: · Wärtsilä Energy Storage & Optimization (ES&O) is the leading global energy storage optimizer. Our mission is to deliver integrated energy solutions that build a resilient, intelligent, and flexible energy infrastructure - unlocking the wa ...
-
Marketing Director Assisted Living
2 days ago
Serenity Village Assisted Living San Pedro, United StatesSerenity Village Assisted Living in San Pedro is looking for an EXPERIENCED Marketing Director · MARKETER MUST BE FAMILIAR WITH ALW PROGRAM · MARKETER MUST HAVE ASSISTED LIVING ALW AND PRIVATE PAY EXPERIENCE · As a Marketing Director, you are responsible for sales, tours, outreac ...
-
Director, Guest Acquisition Marketing
1 week ago
Turo San Francisco, United StatesTuro is the world's largest car sharing marketplace where you can book the perfect car for wherever you're going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, se ...
-
Marketing Director
1 week ago
Bolt Financial, Inc. San Francisco, United StatesBolt is on a mission to democratize commerce. We relentlessly prioritize our retailersputting their brands front and center while enabling frictionless shopping at any touchpoint in the customer journey. At the center of it all is our rapidly growin Marketing Director, Director, ...
-
Marketing Director
3 weeks ago
Storm3 San Francisco, United StatesThis range is provided by Storm3. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. · Base pay range · $160,000.00/yr - $180,000.00/yr · Direct message the job poster from Storm3 · Senior Manager at Storm3 | Connecting senior S ...
-
Director of Marketing
2 weeks ago
Korn Ferry Executive Search San Francisco, United StatesPurpose of the Position · Sustainable Ocean Alliance, a global leader dedicated to restoring the health of the ocean, seeks an energetic and innovative self-starter to lead their marketing team during a critical period of ambitious growth and worldwide impact. The Director of Ma ...
-
Marketing Director
6 days ago
The Goodwin Group San Rafael, United StatesTo Apply for this Job Click Here · Large and growing privately owned multi-concept hospitality group looking for a dynamic marketing director to drive foot traffic and growth to Health Clubs. · Marketing Director Benefits · Up to $120K Salary · 17.5% Annual Bonus · Company-pai ...
-
Director of Marketing
3 weeks ago
ContractRecruiter San Francisco, United StatesDirector of Marketing at Save the Redwoods League · About Save the Redwoods League · The mission of Save the Redwoods League is to protect and restore redwood forests and connect people with their peace and beauty so these wonders of the natural world flourish. · Save the Redw ...
-
Marketing Director
3 weeks ago
JLR Associates San Rafael, United StatesPosition: Marketing Director · FLSA Status: Exempt · Location: Marketing Department – Home Office (San Rafael, CA REQUIRED) · Supervisor: Chief Marketing Officer · Position Summary: · As the Marketing Director for our client, you will collaborate closely with our Chief Marketing ...
-
Marketing Director
1 week ago
Method Recruiting, a 2x Inc. 5000 company San Francisco, United StatesPosition Overview: · Our client is seeking a dynamic and versatile Marketing Director with a unique blend of content development prowess and technical SEO expertise. The ideal candidate will drive content creation initiatives, including blogs, LinkedIn posts, and newsletters, whi ...
-
Director of Marketing
3 weeks ago
Children's Day School San Francisco, United StatesDirector of Marketing & Communications · At Childrens Day School, what you learn and who you become are equally important. · Childrens Day School (CDS) is a welcoming community in the big city, a farm and garden among urban streets, an advocate for change and uplifting progress ...
-
Marketing Director
3 weeks ago
Build Group San Francisco, United StatesHeadquartered in San Francisco with offices in Silicon Valley, East Bay, Southern California, and Seattle, Build Group is a general contractor, construction manager, design, and self-performing builder focused on providing the highest level of service and craftsmanship in constru ...
-
Director of Marketing
3 weeks ago
Toyota of Redlands Oakland, United StatesDirector of Marketing & Strategic Communications (FCF) · Posted on August 12, 2020 · About · Full Circle Fund seeks an experienced professional to lead the creation and implementation of a comprehensive marketing and communications strategy for the organization as our first-eve ...
-
Director of Marketing
3 weeks ago
ContractRecruiter San Francisco, United StatesDirector of Marketing at Save the Redwoods League · About Save the Redwoods League · The mission of Save the Redwoods League is to protect and restore redwood forests and connect people with their peace and beauty so these wonders of the natural world flourish. · Save the Redw ...
-
Director Marketing
3 weeks ago
Highering LLC San Francisco, United StatesDigitaly USA · is seeking a dynamic, visionary, highly quantitative leader to be our Director Marketing . · The Director Marketing must have extensive experience in key aspects of B2B marketing, a deep understanding of the customers, works well cross-functionally, and has a tra ...
-
Marketing Director
4 weeks ago
Nelson Connects Walnut Creek, United StatesFor over 50 years, Nelson Connects has empowered employers and job seekers to achieve their unique versions of success. Our commitment to excellence, integrity, compassion, and innovation has made us a trusted partner in connecting jobs, people, and communities. The remarkably ta ...
-
Director of Marketing
3 weeks ago
PRIME RESIDENTIAL, INC. San Francisco, United StatesReporting into the Vice President of Marketing, the Director will play a pivotal role in shaping and managing the branding and advertising strategies for our diverse portfolio of 53 (and growing) residential communities. Ongoing, the Director of Marketing will drive the creation ...
Director of Marketing - Vallejo, United States - Meyer
Description
About Meyer:
Meyer Labs, the innovation incubator behind the Meyer cookware brand, is bringing to market a new line of innovative cookware borne out of hundreds of hours of research in real kitchens around the globe.
Every element of the Meyer assortment — from the materials of the pots and pans to the curve of the cooking tools — is designed in a considered, intentional way for the food-loving cook.
High-quality cookware is designed with professional chefs in mind. The true food-loving home cook is consistently overlooked.The cookware either does not work in their kitchens (because it's designed for industrial ones), sacrifices utility for aesthetics, or is poor quality overall.
That's where we come inWe're a small team, fueled by a love of food and cooking, who are fascinated by the many ways home cooks use their kitchens to create delicious things.
We're constantly learning and sharing new kitchen tricks, hacks, and recipes that help people minimize time and effort while maximizing deliciousness.
We've been lucky to garner the enthusiastic support of Chef David Chang of Momofuku and Ugly Delicious, whose partnership will help propel us into the hearts and minds of consumers, and truly help people cook more and cook better.
About the Role:
Meyer Labs is looking for an exceptional Brand Director to act as "co-founder" and Head of Brand for our new-to-market Meyer brand.
You and your team of entrepreneurial food lovers will craft our end-to-end marketing strategy and own its execution, driving emotional connection to our brand and turbo-boosting word-of-mouth.
As a player and coach, you will roll up your sleeves to lead our creative and content strategy; build our community of users, influencers, and press; and manage a team to drive traffic and optimize conversion on our website and at retailers.
You'll manage the brand across all channels and touchpoints to amplify Meyer's commitment to bringing exceptional, tailor-made cookware for people who love food and cooking.
You'll build and coach a lean marketing team and work with external collaborators, setting them up for success and inspiring them to do their best work.
The ideal candidate has exceptionally strong storytelling, organization, and relationship management skills, has prior experience launching new-to-world brands, and is excited to grow and learn beside a highly motivated, collaborative, and food-loving team.
Key Responsibilities:
About You: