Marketing Manager for the product Therapy - Youngstown, United States - FusionWorks
Description
What to expect?
- Development and implementation of marketing strategies for the Therapy business unit
- Identification and analysis of customer needs and market trends to create targeted marketing campaigns
- Collaboration with product management and sales teams
- Creation, responsibility and participation in all texts for online and offline measures and their implementation on various communication channels
- Involvement in creative processes from idea generation to the creation of storylines and storyboards for video production
- Development of SEO-optimized texts
- Planning, execution and monitoring of advertising and sales promotion activities
- Observation of the competitive landscape to identify market opportunities and risks
- Maintenance of customer relationships
- Support in creative processes and event conception
- Management of the marketing budget and creation of reports
What should you bring?
- Completed university degree in a communication/journalism field or relevant professional experience in a similar position
- Thorough knowledge of marketing strategies and tactics, as well as understanding of current marketing trends and technologies
- Experience in market and customer research, as well as creating sales-focused advertising texts and
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