- Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals
- Implement and monitor marketing campaigns to meet organization's attendee, registration, and revenue goals and minimums
- Implement growth strategies in the oncology space, identify partner opportunities and provide support for brand elevation in a competitive marketplace
- Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions
- Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance
- Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
- Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications and to drive actionable insights and segmentation
- Work closely with teams to coordinate and execute tactics within marketing plans for sold activities. More specifically:
- Coordinate with the Program Management team to develop timelines for marketing plans
- Optimize email and e-newsletter tactics
- Work with social media specialist(s) to publish social media posts
- Work with Data Analytics to track program performance - to optimize list targeting/segmentation to improve response rates and overall yield
- Provide ongoing reporting and analysis to inform and support business decisions by:
- Analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social
- Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior
- Creating and disseminating summary reports (e.g., email and onsite channel performance reviews) to update stakeholders
- Share channel performance data with internal teams
- 5+ years events marketing experience in multi-channel marketing (required)
Knowledge of CME landscape as it relates to the Healthcare industry and direct-to-physician marketing
Exceptional in-person marketing strategy and campaign management skills
Experience with web analytics including engagement & marketing channel (such as Adobe Omniture)
Must be proactive and detail-oriented
Strong ability to multi-task in a fast-paced environment autonomously
Excellent teamwork, written and verbal communications skills
Strong organizational, operational, analytical, and project management skills
Strong ability to represent and communicate data-driven analysis to various departments
Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills
Education: BA/BS in marketing is preferred
Working knowledge of HTML - WebMD is an Equal Opportunity Employer
-
Director Of Marketing
1 day ago
Mai Placement Harrison, United StatesDirector of Marketing · Location: Harrison, New Jersey (In Person) · Salary: $225,00 · Company Overview: · Join a dynamic and growing company committed to making a significant impact in the industry. Our team is composed of innovative, motivated professionals passionate about del ...
-
Director Of Marketing
5 days ago
Mai Placement Harrison, United StatesJob Description · Job DescriptionDirector of Marketing · Location: Harrison, New Jersey (In Person) · Salary: $225,00 · Company Overview: · Join a dynamic and growing company committed to making a significant impact in the industry. Our team is composed of innovative, motivated p ...
-
Director Of Marketing
5 days ago
WhiteCap Search Kearny, United StatesOur client, an investment family office with a focus on health resources, is seeking to hire a Director of Marketing to oversee a small team of marketing/sales representatives. The position is based in New Jersey, but remote. The position will require travel with frequent client ...
-
Director Donor Marketing
1 week ago
Tandym Group Newark, United StatesA health services network in Delaware is currently seeking an experienced Marketing professional to join their staff as in Newark as their new Director of Marketing.About the Opportunity:Schedule: · 3 days onsite, flexible choice of daysSetting: · Healthcare / Nonprofit · Resp ...
-
Director, Audible on Marketing
6 days ago
Amazon Newark, United StatesAt Audible, we believe stories have the power to transform lives. Its why we work with some of the worlds leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and ex ...
-
Field Marketing Director
1 week ago
Veeva Systems Newark, United StatesVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth pot ...
-
Marketing Director, Healthcare
3 weeks ago
New Jersey Innovation Institute Newark, United StatesPosition Summary · Are you a resourceful, digitally savvy, and an insight driven marketer? Can you juggle relationship management with marketing plan development? We need the right candidate who will partner with division teams and collaborate with marketing team members to meet ...
-
Marketing Director
6 days ago
TTS Technologies Jersey City, United StatesMarketing Director · Direct Hire · Onsite - Hudson County, NJ · Start: ASAP · ...
-
Marketing Director
15 hours ago
VALID8 Financial Jersey City, United StatesMatrix-IFS is seeking a hands-on Marketing Director to be responsible for all marketing initiatives, developing all one-to-one customer marketing materials and programs with the goal of helping the Sales Team generate stronger relationships and more revenue with each customer. Th ...
-
Director of Marketing
5 days ago
Subimods LLC Bloomfield, United StatesAs Director of Marketing at Subimods, you will work closely with the leadership team along with key members of revenue generating and procurement to developand execute high performance plans to improve and deliver a high quality buying experiencewith the ultimate goal of increasi ...
-
Director of Marketing
3 days ago
BIO-key International, Inc. Jersey City, United StatesPlease apply here: · Are you passionate about cybersecurity? Are you looking to join an organization that approaches the IT Security industry in a bold new light and disrupts outdated tech? Being a part of the BIO-key team means working with the brightest minds in the business ...
-
Director of Marketing
2 weeks ago
PGIM Newark, United StatesJob Classification: · Marketing & Communications - Marketing · A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE · As the Global Asset Management business of Prudential, we're always looking for ways to improve financial services. We're passionate about making a meaningful impa ...
-
Director of Search Marketing
3 weeks ago
iQuanti Jersey City, United StatesAbout the Role · iQuanti is looking for an experienced and result-driven individual to join the Solutions team as a Director of Digital Paid Channel Solutions. You will be responsible for setting up, implementing, and managing the overall digital marketing strategy for iQuanti's ...
-
Great Oaks Legacy Charter School Newark, United StatesGreat Oaks Legacy Charter School (GOLCS) in Newark is seeking a Managing Director of Marketing, Communications, & External Affairs to drive GOLCS brand stewardship and management in support of network-wide staff and student recruitment imperatives as well as media and advocacy go ...
-
Director, Marketing VI
1 week ago
Simon Property Group Elizabeth, United States Full timeJob Location: · The Mills at Jersey Gardens · The successful candidate's responsibilities will include, but not be limited to: Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positi ...
-
Director Marketing
5 days ago
Tandym Group New York, United StatesA health services network in New York City is currently seeking an experienced Marketing professional to join their staff as in Manhattan / Westchester County as their new Director of Marketing. · About the Opportunity: · Schedule: 3 days onsite, flexible choice of days · Sett ...
-
Director of Marketing
2 days ago
Brevitē New York, United StatesBrevite is hiring a tenacious Director of Marketing to amplify our presence in the direct-to-consumer and omnichannel landscapes. In this role, you will lead a dynamic, innovative team and report directly to our Co-Founder. You will spearhead digital and growth marketing efforts, ...
-
Marketing Director
2 weeks ago
Then I Met You New York, United StatesPOSITION DETAILS · Position: Director of Marketing · Location: Dumbo, Brooklyn (Hybrid: 4 days in office, Monday-Thursday) · Reporting to: Executive Director, Brand Operations · Type: Full-time · OVERVIEW · Then I Met You, a leading innovator in the Korean skincare industry, is s ...
-
KIPP Foundation Newark, United StatesManaging Director of Marketing, Communications, and Enrollment · Full-time · Start Date: Immediate opening · Department: Regional Support and Leadership · About KIPP TEAM & Family · KIPP TEAM & Family is our network office that includes support teams - such as Leadership Develop ...
-
Marketing Director for Assisted Living
5 days ago
Green Hill Inc East Orange, United StatesOVERVIEW: · The Community Liaison serves as both an internally andexternally focused support at the facility level providing community-basedbusiness development and relationship management to drive census development,community integration, and customer service. · Responsible fo ...
Associate Director, Marketing - Newark, United States - WebMD
Description
Position at WebMD
MedscapeLIVE, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE Events.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
As an Associate Director, Audience Engagement (AD) for our Live Business Unit, you will be an integral member of the audience engagement team and will be responsible for registrations, engagement metrics, and growth for live in-person attendees. Specifically, you will be responsible for orchestrating, optimizing, and overseeing marketing strategies to achieve goals for live programs with a concentration in the oncology space.
The ideal candidate will bring strong event experience, project management, data management, analytical, communication, leadership, and problem-solving skills. You must have a proven ability to meet deadlines, while being proactive and detail oriented. You will also need to possess a strong attention to detail, the ability to form effective working relationships with a variety of teams, the skill to think outside the box to interpret and solve complex tasks, and the ability to manage time to work effectively during busy sales cycles.
Responsibilities:
