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Director of Marketing - Jersey City, United States - BIO-key International, Inc.
Description
Please apply here:
Are you passionate about cybersecurity? Are you looking to join an organization that approaches the IT Security industry in a bold new light and disrupts outdated tech? Being a part of the BIO-key team means working with the brightest minds in the business to solve the most challenging problems in cybersecurity for enterprises around the globe.
Join us to be a part of a company with exciting momentum, offering competitive salaries, stock grants, and great perks.
BIO-key is seeking a dynamic and experienced Director of Marketing to lead our marketing efforts and drive the growth of our Identity and Access Management solutions.
As a vital member of our leadership team, you will develop and execute comprehensive marketing strategies to expand our market presence, generate leads, and enhance brand recognition within the cybersecurity and IAM industry.
Key ResponsibilitiesStrategic Planning
Develop and execute a comprehensive strategic marketing plan aligned with the company's business objectives and revenue targets.
Identify market opportunities and trends to inform strategic decisions.
Team Leadership
Lead, mentor, and inspire a high-performing marketing team as well as guide third-party consultants, including content creators, designers, and other marketing professionals.
Brand Management
Cultivate and maintain a strong brand presence in the market, ensuring consistency in messaging and branding across all marketing channels and materials.
Content Strategy
Oversee the creation and distribution of high-quality content, including blog posts, whitepapers, case studies, and videos, to educate and engage our target audience.
Digital Marketing
Develop and manage comprehensive digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising, to drive lead generation and customer acquisition.
Product Positioning
Collaborate with product management to refine product positioning and messaging, addressing customer pain points and aligning with industry trends.
Ensure product messaging is clear, compelling, and differentiates us from competitors.
Market Research
Conduct thorough market research to maintain an in-depth understanding of the Identity and Access Management market, products, and service offerings.
Lead Generation
Implement effective lead generation strategies, ensuring a steady flow of high-quality leads to the sales team.
Work closely with sales to align marketing and sales efforts for maximum impact.
Public Relations
Manage relationships with industry analysts, influencers, media outlets, and partners to enhance brand visibility and reputation.
Develop and execute PR strategies that support overall marketing goals.
Analytics and Reporting
Utilize data and analytics tools to track and measure the effectiveness of marketing campaigns.
Make data-driven decisions to continuously improve marketing performance and achieve business objectives.
Budget Management
Develop and manage the marketing budget, ensuring optimal allocation of resources to
maximize ROI.
Monitor and report on-budget performance, making adjustments as needed.
Qualifications
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
7+ years of marketing experience, with at least 3 years in a leadership role.
Proven track record in developing and executing successful B2B marketing strategies in the software industry, targeting a highly technical audience within large organizations.
Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
Excellent written and verbal communication skills, with strong presentation abilities.
Creative storyteller with a passion for crafting compelling messaging.
Strong research and analytical skills, with proficiency in marketing analytics and reporting tools.
Passion for measurement, metrics, and continuous improvement across the organization.
Creative thinker with a results-oriented mindset and a focus on achieving business goals.
Who We Are
BIO-key International, Inc
(NASDAQ:
BKYI) is an innovative provider of Biometric Identity and Identity and Access Management (IAM) solutions.
BIO-key has experienced phenomenal growth, attributing its success to an understanding of customers' pain, the ability to demonstrate a positive return on investment, and differentiating itself from the competition by delivering flexible security solutions with rapid time to value.
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