Manager, Marketing Executive Network Audience - Alexandria, United States - SHRM

SHRM

Verified Company

Alexandria, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together.

As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces.

With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

As the voice of all things work, the SHRM marketing team is a business-critical function core to SHRM's growth across all audience segments, services, and product types.

The manager of a strategic growth segment, this role will lead the company's digital marketing transformation effort using audience-centric strategy, marketing automation, sales enablement and design thinking targeting the audience of senior executives.

The manager will be responsible for the audience segment across the consumer experience journey by developing integrated marketing strategies, executing omnichannel campaigns, analyzing data, utilizing martech stack and optimizing performance marketing levers.

THIS position also requires an intense understanding of audience insights and behaviors, as well as the ability to effectively engage and persuade those in the market segment.

This role will lead a team of growth marketers, delivering business value and play a role in driving revenue growth across the executive segment.

Responsible for the CLV (customer lifetime value) and current experience of the SHRM Executive Network and it acting as a pipeline for Enterprise Solutions.

Develop the strategy and implement the EN marketing plan to achieve revenue goals, drive member acquisition targets, and increase member/customer lifetime value rates.

Defines integrated marketing strategies that generate demand and bring new buyers into the market across all EN cohorts.

Position Description

Own and lead across the consumer journey. Responsible for evolving marketing capabilities to build omnichannel personalization journeys at scale.
Understand the executive and luxury market, and consumer behavior of those in senior roles.
Conduct highperforming marketing to achieve AIP KPIs.
Drive loyalty and preference with audience creating high CLV.
Strategize and execute a fullfunnel experience including driving awareness of the EN, acquisition (inbound and outbound and prospecting events), bringing qualified leads into the pipeline (MQLs/SQLs), ensuring execution of conversion into paying members (collaboration with CX), and then drive the member experience of the EN including renewals, engagement, digital services, events, and membership benefits.
Develop the strategy for an Integrated Content Marketing Plan that delivers brand priorities and revenue goals specific to the EN audience segment and collaboration with Enterprise Solutions segment.
Manage digital directresponse marketing programs in a fastpaced environment.
Manage marketing operations including CRM, marketing automation systems and strategy, including Marketo, Salesforce, etc.
Enact the continued transformation of audiencecentricity and partner with analytics to constantly monitor and optimize segment's engagement and experience.
Own the measurement of effectiveness and efficiency (ROI) for the product dev and product gap for the Executive Network.
Manage SHRM's marketing technology, automation, personalization, and customization tools and tracking for the EN.
Build a relationship with sales as a trusted partner working as one SHRM team.
Mentor and lead a team of digital marketing professionals inspire them, remove roadblocks, acknowledge their challenges, and help them find a fast path to success.
Manage agencies and partners that may include digital, social, traditional media, channel marketing and creative services.
Measure, analyze, and translate data into clear insights and actionable recommendations.
Lead within a matrix organization, collaborates, inspires and is able to align resources to identified critical needs / requirements to building market level implementation plans.
Manage a multimilliondollar budget and appropriately execute against the budget for an effective ROI.

Position Qualifications

Bachelor's degree or equivalent relevant experience
At least 8 years of progressively complex experience in customercentric marketing
Experience with demand generation, personalization, customization, audiencecentricity, directresponse marketing programs, automation, CRM, conversation rate optimization, accountbased marketing (ABM), named account marketing, marketing operations, marketing analytics, Salesforce, Marketo
Marketing technology, automation, and data to empower marketing
Proven ability to design multitouch marketing campaigns delivered across multiple digital channels
End to End Campaign development that include but not limited to strategy, targeting and segmentatio