Web Content and Social Media Specialist - New York, United States - The City University of New York (CUNY)

The City University of New York (CUNY)

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Web Content and Social Media Specialist (HEa) - Office of Student Communication, Division of Student Affairs

POSITION DETAILS

Creates and distributes existing content across all communication media for the Division of Student Affairs.
Administers content creation and distribution across media, including the website, newsletter, social media platforms, and print materials, among others. Runs and manages strategic ad campaigns to help enrollment and other College strategies.
Works to promote and distributes content toward the goal of raising the profile and the social media presence of Student Affairs and campuswide initiatives.
Administers and monitors general media and social media channels for relevant content to promote the goals of the Student Affairs.
Attends designated events for the purpose of creating content, including print/web content and video content for distribution.
Drives processes with stakeholders to align content distribution across all social media channels.
Generates content and use existing content created by our partners with the goal of maximizing exposure of the College, strategic initiatives, and events.
Reviews of platform analytics for the purpose of strategic content analysis and development.
Performs other duties as assigned or requested by the Director of Student Communication.

QUALIFICATIONS
Bachelor's degree and four years' related experience required.

PREFFERED QUALIFICATIONS

At least four years of experience in marketing, communications, or a related field preferred.
Ability to produce accurate and effective written materials in a variety of formats and within established timelines, and to synthesize complex materials into clearly understandable copy.
Ability to train and supervise others in content creation roles as needed.
Ability to attend high visibility events as a representative of the college.
Excellent communication skills.
Exceptional attention to detail, precision, and accuracy in tasks; strong organizational and time management skills; and the ability to perform nonroutine work with changing priorities and stringent deadlines.
Basic interview skills, with the comfort level and drive required to approach or pursue sources, inperson or via telephone/video call, for information required for content development.
Experience in collaborating with various stakeholder groups, including other writers on a creative team from concept to completion of projects and initiatives.

CUNY TITLE OVERVIEW

Provides expertise in digital and visual communications to support and advance the College's multimedia presence.- Researches and identifies new multimedia platforms that advance College programs and initiatives- Works closely with management to understand and produce effective message elements- Creates and aligns various communication work products such as video, digital formats, layouts, graphics, web pages, and microsites to ensure consistency and effective messaging- Assesses, enhances and manages the user experience on digital platforms including social media- Collaborates with graphic designers, webmasters, and other information technology professionals to create comprehensive broadcast and multimedia communications- Procures required internal and external resources and services and manages their utilization- Performs related duties as assigned.

CUNY TITLE
Higher Education Assistant

FLSA
Exempt

COMPENSATION AND BENEFITS
Salary commensurate with education and experience $62,411-$72,667.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development.

We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off.

Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY
- and name of file should not exceed ten (10) characters - also DO NOT USE SYMBOLS (such as accents (é, è, (â, î or ô), ñ, ü, ï, -, _ or ç)).

Please include:

Cover Letter and/ or Statement of scholarly interests
Curriculum Vitae/ Resume
Names and contact information of 3 references

(Upload all above listed documents
¿ as ONE single file

PDF format preferred.)

CLOSING DATE
- until the position is filled.

JOB SEARCH CATEGORY

CUNY Job Posting:
Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups.

Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity.

EEO/AA/Vet/Disability Employer.

Job ID

28470