Associate Director, Marketing - San Diego, United States - GeneDx

GeneDx

Verified Company

San Diego, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Associate Director, Marketing

GeneDx is a patient-centric health information company that delivers personalized and actionable health insights that inform diagnosis, guide treatment and improve drug discovery.

The company is transforming healthcare through its industry-leading exome and genome testing and interpretation, fueled by one of the world's largest rare disease data sets.

GeneDx is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care.

The role of the Associate Director, Marketing is to help define and execute key elements of the marketing strategy aimed at driving behavior change with various personas in the healthcare space.

Close collaboration with cross functional partners and peers is essential.

Responsibilities include:

Operate as a senior leader on the marketing team by helping develop, execute, and monitor a marketing plan in support of our overall business goals to drive adoption and expansion of exome and genome offerings and services.
Define and execute a content marketing strategy to further reach of key messages to various personas in the healthcare space
Ensure clear and powerful messages about exome and genome sequencing are tailored to different audience segments and delivered effectively. Further define and refine audience segments based on internal and external data.
Develop and execute awareness, retention and reactivation strategies through digital and other tactics to improve selling efforts and drive lifetime customer value. Coordinate marketing programs for B2B demand creation and lead generation handing off leads to sales teams.
Act with confidence and influence to bring together crossfunctional stakeholders including sales, market access, medical, product, etc. to execute in support of shared objectives.
Orchestrate necessary approvals from business, legal, and clinical teams for all gotomarket materials.
Coordinate tactical deliverables for marketing campaigns through collaboration with creative services team and agencies.
Note: the duties and responsibilities described are not a comprehensive list and additional responsibilities may be assigned. It is also possible that the scope of the job may change based on business needs.

Qualifications and Skills

810 years marketing experience, including 4 years of clinical marketing experience
Prior experience in a marketing role in a highperformance organization with demonstrated success working with cross functional partners to reach business goals.
Ability to distill complex clinical information and translate to relevant audiences
Ability to thrive in a fastpaced environment and ambiguous environment while adapting to a rapidly growing organization.
Passionate about challenges, problem solving and learning new things
Demonstrates a sense of urgency, optimism and a "can do" attitude
Outstanding written and verbal skills

~

Science - Minded, Patient - Focused.
At GeneDx, we create, follow, and are informed by cutting-edge science.

With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most.

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry's genetic testing experts and proud of it.

We share the same goal as healthcare providers, patients, and families:
to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.
From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE
- _High-quality testing_: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
- _Advanced detection_: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE
- _Thorough analysis_: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
- _Customized care_: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
- _Impactful discovery_: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more di