Digital Marketing Manager - Chicago, United States - Riverside Insights

Riverside Insights

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

As the Group Digital Marketing Manager for Riverside, you are tasked with elevating the organizations' digital presence by crafting and disseminating compelling digital content and campaigns.

Your work will support national and regional initiatives, drive lead generation, amplify MQLS, and ensure that messaging is coherent and impactful.

Collaboration with the product team, field marketing and the national campaign manager to adapt messaging and create unique assets is key.

In this role you will get to:

Develop and maintain engaging content across various platforms, including website, landing pages, and social media channels.
Ensure alignment of digital content with Riverside's product and solutions messaging strategy.
Develop benchmarks for website and social engagement. Monitor audience engagement metrics and adjust content to optimize campaign performance and drive conversions, increase engagement on each platform quarter over quarter.
Develop and deploy impactful digital content across multiple channels that enhances engagement and supports both national and regional campaign objectives
Analyze campaign performance using HubSpot to determine benchmarks and optimize strategies and improve engagement
Collaborate with the team to design digital campaigns and assets to move leads to MQLs. Utilize analytics to track leading indicators and monitor engagement at each stage of the journey. Develop a reporting dashboard to track effectiveness of campaigns and to understand conversion rates.
Provide insights and recommendations for improving the effectiveness of the customer journey, focusing on enhancing awareness, consideration, and conversion rates.
Innovate digital marketing strategies to capitalize on emerging trends and technologies.
Launch pilot programs using new digital platforms or technology (Including AI), evaluating their effectiveness for broader adoption
Implement a learning program for marketing team, focusing on emerging trends and digital tools.
Increase audience reach though innovative digital marketing tactics, measured by analytics and engagement metrics.

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.

Requirements:

At least 5 years of experience developing engaging digital content across multiple platforms.
K12 Education experience
Proficient in HubSpot
Analytical experience to measure campaign/marketing program effectiveness
Ability to effectively adapt messaging for various digital platforms. Maintain coherence and impact of messaging across channels.
Experience in establishing and maintaining a shared digital asset library that can be easily updated and shared crossfunctionally.
Ability to develop assets that drive leads to MQLS and support customer journey progression.
Understanding of customer journey to benchmark and improve lead to MQL conversion rates.
Ability to use analytical insight to track engagement at each stage of the customer journey, understanding drop off spots and making actionable recommendations to increase conversion rates throughout the funnel.
Experience developing reporting dashboards that measure campaign effectiveness and conversion rates.
Innate curiosity regarding new marketing platforms and technologies along with AI.
Experience piloting/implementing new digital platforms and technologies.
Ability to evaluate effectiveness of emerging trends for piloting/implementation.

Physical Requirements for this position

Remote
Up to 10% travel for offsite team meetings
May require stationary positions (sitting or standing) for extended periods.

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD&D insurance
Company paid shortterm and longterm disability
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
Company paid time off (PTO)
13 named holidays, 2 floating holidays, and 4 earlyrelease half days
Flexible work arrangements
Workfromhome expense reimbursement
Tuition Reimbursement Program
Company orientation and 30/60/90 Day Onboarding

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.

Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk - it's what we do. A