Category Manager - Irvine, United States - Razer USA Ltd.

Razer USA Ltd.
Razer USA Ltd.
Verified Company
Irvine, United States

1 week ago

Mark Lane

Posted by:

Mark Lane

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Description
Joining Razer will place you on a global mission to revolutionize the way the world games.

Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents.

Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.


Job Responsibilities:


The Category Manager is responsible for driving market share through marketing and demand generation activities of the assigned product portfolio.


Essential duties and Responsibilities:

  • Execute the gotomarket strategy across the Americas region by creating comprehensive marketing plans and engagements to achieve sales and profit growth objectives of assigned products.
  • Work with regional and global marketing teams, sales, and global business unit teams to define regional marketing and merchandising plans and requirements from supporting teams to achieve objectives.
  • Evangelize the category train, educate, and Inform the PR/Sales/Marketing Team
  • Coordinate, collaborate, and drive execution of category marketing initiatives and business requirements within the regional marketing team through engagement with different functional teams including digital marketing, online merchandising, PR, event planning, partnerships, and retail marketing.
  • Prepare and present key account sales presentations to retail accounts and enduser customers.
  • Plan, coordinate, and attend industry and regional sales events representing the product portfolio.
  • Collaborate on gamechanging marketing campaigns to drive awareness and demand for products through our partner's online sites and physical stores.
  • Execute impactful product launch plans that grow Razer's share of the TAM.
  • Implement promotion plans and strategies based on sales, partner capabilities, and market data analysis.
  • In conjunction with supporting teams, develop and present quarterly regional execution plan.
  • Work with the sales team to define and develop accountspecific marketing plans and support across various channels including retail (Best Buy, Walmart, Target, etc.), and ecommerce (Amazon US, CA, and Mexico)
  • Provide regular competitive product and market analysis with US market share tracking, reporting & analysis.
  • Other duties as assigned.

Pre-Requisites:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.- 3-5 years of category management experience or a combination of sales and marketing experience in the category presented or consumer computer electronic hardware and accessories.- PC Gamer and/or experience with Esports.- Must have experience pitching/launching/selling through products in retail and e-commerce and an established record of meeting or exceeding goals.- Strong project management skills.


Salary Ranges (per annum):
$80, $134,713.00

Disclaimer:
Exact compensation may vary based on skills, experience, and location.

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