Small Business Marketing Manager - New York, United States - Meta

Description

Millions of small business advertisers use Meta technologies every month to connect with customers, across Instagram, Facebook, WhatsApp and more.

We succeed when we help them grow their business. At Meta, you can play a key part leading this movement on our Small Business Sales Marketing team. We are looking for a Meta advertising sales enablement marketing professional for our small business audience.

In this role, you will help Sales generate revenue by creating engaging sales enablement content strategies, deliverables and communications focused on our advertising products.

You will report to the Head of Small Business Sales Enablement and partner with Sales, Product Marketing, Marketing Science, and others to help develop and deliver a consistent set of messages to drive a programmatic approach to launching products globally via Sales as a channel.

You will design sales go-to-market campaigns and communications that explain Meta's ad products (solutions and best practices) across various sales and marketing channels.

In this role, you will partner closely with our global sales enablement team, senior leaders, and cross-functional teams to support our product strategy to drive impact.

To succeed in this role, you know how to work with sales, launch products, and manage numerous projects with tight deadlines.

Things happen quickly at Meta, and to do great work, you need to be an enthusiastic team player who can work cross-functionally.

You should also have the ability to work across multiple marketing disciplines and possess an understanding of small business.

Small Business Marketing Manager Responsibilities:

Partner with Sales, Product Marketing, and Marketing Science to develop compelling sales communications materials/assets.
Devise sales gotomarket communication strategies related to our initiatives.
Develop clear, concise, and simple internal sales communications to improve understanding of Company programs, responses, and initiatives.
Drive quarterly planning process. Align and coordinate with partners to roll out new or changed messaging to the Sales teams.
Serve as the first point of contact for all product questions and support for Sales.
Proactively engage with Sales managers and representatives to gather qualitative feedback on messaging and use feedback to further optimize messaging/deliverables, and share best practices.
Plan and execute prioritized work by selecting an appropriate method to most effectively achieve project objectives. Track, measure, report campaign performance.
Stay abreast of industry and market trends. Become an expert in Meta's media products, partners, narrative and audiences.
Work closely with senior leaders and global crossfunctional teams, to activate proactive and reactive messages across Sales channels and to mitigate risk.
Some travel required to Meta office and call center locations.

Minimum Qualifications:

5+ years of marketing experience, including sales enablement and/or product marketing experience
Experience creating sales communications that produce measurable results
Experience with online advertising industry and/or small and medium businesses

Preferred Qualifications:

BA/BS degree
Experience creating sales communication strategies for both global and regionallyspecific audiences, including messaging frameworks and value props
Experience translating products spec into easytounderstand approachable language
Analytical and problemsolving experience, and experience optimizing materials based on data and insights
Experience effectively collaborating with multiple crossfunctional partners and prioritizing work against goals and deadlines
Project management and communication experience
Experience using Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Commerce Manager, etc.)
Experience working independently and within teams, and maintaining solid judgment in fastpaced environments
Experience with partnering with sales on goal setting and quarterly planning
Familiarity with or firsthand experience with small business challenges and needs
Start up experience

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.