Team Lead Brand Marketing - Twining, MI, United States - Apex Ventures

Apex Ventures
Apex Ventures
Verified Company
Twining, MI, United States

4 weeks ago

James Miller

Posted by:

James Miller

beBee Recruiter
Freelance
Description

Your Responsibilities

  • You are responsible for strategic brand management
  • You, together with your team, develop Bergzeit into a lovebrand
  • You lead our 6person brand marketing team and act as a mentor and sparring partner
  • You report to the Head of Marketing & E-Commerce
  • You are responsible for the following areas:
  • Campaign conception and implementation
  • Podcast conception and implementation
  • Influencer and social media marketing (B2C & B2B)
  • Strategic and operational media planning (online and offline)
  • Event sponsorship
  • Retail marketing and our Bergzeit stores
  • You further develop our brand marketing and PR strategy
  • You, together with the HR department, further develop our employer branding strategy
  • You are responsible for the budget for brand and retail marketing
  • You create meaningful analyses and reports on marketing activities

Your Qualifications

  • Completed degree in business administration, online marketing, communication sciences or a comparable education
  • At least 5 years of relevant professional experience in brand marketing
  • Experience in leading employees
  • Strong, structured, proactive and teamoriented work style and experience in an agile environment
  • Strong handson mentality and willingness to also work operationally
  • Sense for trends in the areas of mountain sports, marketing and ecommerce
  • Analytical approach to data and interest in numbers and analyses
  • Excellent German and English skills, both written and spoken

What to Expect at Bergzeit
- **More
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