An expert digital manager for over-the-counter products - Gadsden, United States - SilverTech
Description
The position involves leading the digital strategy for the DACH BU at Haleon Healthpartner Portal (HHP), which serves as the central hub for all activations.
RESPONSIBILITIES:
Create and implement a 3-year digital strategy for OH, OTC, and VMS in collaboration with local Haleon teams and external agencies.
- Develop a data structure and usage plan for HCP activation across all channels.
- Establish a comprehensive email strategy to maximize the use of 1P data (consider collaboration with COMEX and the OTC B2B portal for synergies).
- Oversee the maintenance and development of HHP in partnership with Expert marketing managers and monitor digital media performance.
- Devise a digital strategy to increase reach and engagement with both calledon and noncalledon HCPs, with the goal of improving IPSOS KPIs.
- Identify opportunities for digital integration and innovation, including Programmatic, Search, Social, strategic media/data partnerships, and potentially eCommerce.
- Collaborate with the media team to activate digital channels according to global investment guidelines and media sufficiency framework, and
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