CRM Marketing Data Analyst - Wilton, United States - Tauck
Description
***:KEY RESPONSIBILITIES:
- Develop strategies to leverage guest insights for actionable improvements in our marketing campaigns and the customer journey.
- Assist with detailed results reporting and analytics. Analyze results across housefile brochure marketing and new customer acquisition efforts, conducting the backend response & ROI analysis. Analyze reports to provide actionable insights to the broader marketing team.
- Support development and execution of housefile circulation plans, brochure planning, matrices and multichannel plans.
- Support efforts to improve segmentation and optimization of lists.
- Evaluate A/B test results to translate results into insights and recommendations (i.e., audience, offer, creative, timing, retention, crosssell etc.)
- Support acquisition programs including assisting with direct mail customer acquisition efforts, the largest driver of new passengers for Tauck
- With support from external agencies, continually test and refine channels, strategies, and tactics to improve conversion rates and cost per acquisition. Monitor weekly pacing and performance, making adjustments to optimize.
- Uncover opportunities for growth and optimization by testing hypotheses, and analyzing marketing tactics.
- Work closely with the Business Analytics team and the IT department to identify required data for forecasting/reporting and to support the Marketing Team's data infrastructure needs.
SKILLS & QUALIFICATIONS:
- 7+ years relevant experience
- Exceptional teamwork skills; ability to interact and contribute effectively with others in a fastpaced, collaborative team atmosphere
- Ability to organize and multitask while completing projects to meet deadlines with a strong attention to detail
- Savvy with analytics, reporting and funnel development; considered an Excel and data guru by your peers
- A selfstarter and someone that likes to take control of the reigns
- Detail oriented, organized, and strong communication skills both verbal and written
- Experience with the following is advantageous: SQL, Google Analytics, Salesforce (Marketing, Sales, and Service Clouds), Tableau
- Passion for marketing; love of travel a plus
Tauck is recognized as a world leader in deluxe escorted vacation tours; a fast growing company in a thriving industry.
These creative itineraries, with spectacular sightseeing and premium accommodations, are carefully choreographed to create enriching experiences and enlighten travelers interested in high quality, cultural vacations.
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