Why Video Marketing Is Absolutely Essential To Win
I can't seem to stress this enough but video marketing absolutely needs to be part of your marketing strategy this year. It is the future of content marketing and SEO.
Here's why. YouTube is now the world’s second-largest search engine and it's no longer the premise just for silly cat videos or music videos. Moreover, YouTube is owned by Google. And we know that "Google loves Google."
YouTube, like any other marketing platform, is about attracting real clients who are looking to spend for real businesses. It's a type of content for audiences who prefer images over words.
Above all else, when it comes to SEO strategies, YouTube videos are very compatible with Google's search results. Combine the right longtail keywords with your YouTube videos, and you’ve developed fast way to get onto the first page of Google.
YouTube marketing really comes down to picking a few key areas where you feel you can deliver true thought leadership, entertainment, or some kind of value, and then mass producing content that falls within those larger buckets.
For example: Say you are a soap company, and you want to use YouTube to sell more soap. Maybe one “bucket” would be Education—you want to educate people on why soap is important. Another “bucket” would be reviews—you want to review the best soaps on the market, and then direct people to where they can buy them.
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Edwin Dearborn
6 years ago #2
Lyon Brave
6 years ago #1