Video Marketing Trends for 2019

No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy.

But what types of video content should you be creating - and which formats and options are gaining momentum and interest?

“Your best marketing tool right now is video” 
Forbes

97% of my fellow marketers have stated that videos have helped them to make their brands stand out, helping them to increase understanding of their products and services. And 76% of these marketers also reported that their videos has had a direct and positive impact on increasing their sales.

Did you know that 78% of Americans watch at least one online video per week, while 55% watch at least one online video every single day!

With people spending more time on YouTube than watching TV, ads on YouTube can be a powerful way to reach and remarket to your past clients, as well as to new prospects.

How Videos Increase Brand Awareness and Sales

Before ever visiting a store or calling you, 50% of online shoppers will purposely look for videos about what they plan on purchasing. Google refers to this as the “Zero Moment of Truth.” In other words, their online research by watching videos is a primary factor in who they choose to do business with.

One study found that landing pages and websites rich in video will see up to a 80% increase in their conversion rates. Videos are more engaging than White Papers, free reports, and blog posts.

One of the most popular and effective forms of video is Q&A. By providing answers to common questions that consumers ask, you position yourself as the “go to” expert in your field.

Other popular video topics include:

• Industry News

• Customer Testimonials

• Case Studies

• “How To” Tutorials

• Brand Documentary

• Promotional Announcements

How I Can Help Your Brand Win With Video

I have helped brands across America and Europe create powerful video content which has increased their sales. I work with top professionals in videography, editing, and storytelling. I can help you craft a unique and market-ready strategy which will give your brand a signature look so it rises above the noise.

Best, Edwin Dearborn