User Engagement & Satisfaction: beBee Beats LinkedIn in Landslide

In case you haven't noticed, beBee is buzzing.

As many beBee users already know, the startup affinity social network beats LinkedIn in a landslide regarding user engagement and satisfaction. These are two critically important social media metrics. This is really amazing considering how LinkedIn boasts of having over 400 million users.

But if most of those users are inactive, then what's the point of LinkedIn bragging about them? That's like boasting about a big pond filled mostly by dead fish. LinkedIn might be trying is to fool the masses with questionable advertising to leverage and monetize its services. Whereas, on the other hand:

"beBee is the next big thing in professional social networking. Our mission is to create a professional world that is more open and connected."  - Javier

• He adds: "beBee is disrupting professional social networking by establishing connections through passions and common interests that create more professional engagement and deeper and more successful business relationships."
  

Proof in Pudding

As that old saying goes, the proof is in the pudding.

To wit: I conducted my own unscientific research comparison which further buttresses this point about user engagement. The results showed that many of my blog posts received double to triple to quadruple the number of views on beBee versus LinkedIn --  even though they were the same or similar versions.

As most of us know, user engagement (or lack thereof) is closely correlated with user satisfaction and the overall user experience -- not to mention brand loyalty.

One might ask: how is it possible that 14-year old LinkedIn, which claims nearly half a billion users, can equate with far less user engagement than one-year old beBee with about 10 million users?  This appears to defy all logic and common sense.

The outcome of this comparison speaks volumes: beBee is better for bloggers in general, and overall  user engagement in particular.

Linked Out

This trampling of user engagement and satisfaction also cost LinkedIn in terms of brand loyalty and brand image.

To paraphrase that popular saying from real estate: It's all about engagement, engagement, engagement. beBee has it, while LinkedIn has lost it.

The number of total users for which LinkedIn and other social platforms boast is nothing more than a mirage in many instances.

beBee's rate for Monthly Active Users (MAUs) is 45% -- compared to 23% for LinkedIn, based on industry data. Or, in other words, a whopping 77% of LinkedIn users are inactive and linked out. Moreover, users who are active on LinkedIn continue to voice major concerns about the lack of promised engagement for blogging and on groups, due to platform-wide restrictions.

Then there's the key metric of average daily time on the site by users. LinkedIn ranks toward the bottom of this variable with an average of 2-minutes compared to 50-minutes for Facebook, according to comScore.

This is analogous to a shiny brand new sports car, like a Ferrari. Sure, it looks great on the outside and everyone wants to drive one. However, without that potent engine under the hood it won't get you anywhere. Users on beBee are the engine under the hood helping to propel this site to success in a short time -- along with the beBee management and leadership team noted above (the "unsung heroes").

Thus, let's make sure to set the record straight and reiterate it:

• beBee = unrestricted and active user engagement with a satisfying experience.
• LinkedIn = Orwellian "Big Brother" intentionally restricting user engagement with a purported reckless indifference to the user experience.

This glaring disparity could not be more clear. What do YOU think?

DBG

• Also check out my recent blog post: How Social Startup beBee Benefits Bloggers
  

Related Reading:

• What is beBee? Why is beBee Disrupting the Current Model of Social Media (Javier)
  
• How to Use beBee Producer, the New Blogging Platform (Teresa Gezze)
  
• The Ultimate Guide to Using beBee (Teresa Gezze)
  
• Learn How to Use beBee (John White)
  
•  beBee Ready to Swarm North America (David Grinberg)
  
• How to Succeed on beBee (Ashley Marie Taylor)
  
• How to Use beBee Hives (Paul Croubalian)

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ABOUT THE AUTHOR: I'm an independent writer and strategic communications advisor with over 20 years of experience in the public and private sectors -- including work in the White House, Congress and national news media. I'm also a Brand Ambassador for beBee. In addition to beBee, you can find me buzzing around on Twitter, Medium and LinkedIn.

NOTE: All views and opinions are those of the author only and not official statements or endorsements of any public sector employer, private sector employer, organization or political entity.