Three Strategic Changes I Initiated in 2019 (My Millionaire Path)

During 2019 I initiated three significant and strategic changes that will forever shape my company, my brand, and my fortunes for the next 20 years. Initiating these changes at 55 was important as I plan on working to at least the age of 75 and plan on “retiring” as a multi-millionaire. 

Three important factors drove these three changes: people, metrics, and foresight. These three changes were:

• Marketing more for my own partnerships, not to service only clients.
• Building businesses with residual revenue models. 
• Taking team training into my own hands; not leaving it to existing and inadequate systems.

Marketing My Partnerships

Dealing with and servicing clients can be rewarding and outright deflating.

In 2019, I decided that I would shift my marketing skills and efforts to those companies and individuals that would share with me a stake in their business; giving me a voice at the table to change and mold the business’s operations and plans.

Existing only as a service provider can put one at EFFECT. I don’t like being 100% effect of the emotional ups and downs of others. One day they want to go this direction, the next day another. Moreover, those businesses who are poorly organized tend waste the sales leads and customers that I generated for them.

And who did they blame for their poor performance? Themselves? Never.

One dentist told me that all of the 200 of the leads I generated for him were completely bad. Upon investigation, he called them only once and even then, about 3 days after receiving them. His front office girl had the sales skills of a loaf of bread. Despite my efforts to tell him how leads are converted in today’s world, he would not change his internal operations to meet those changes. So….I was the bad guy. 

When I had a voice at the table and the ability to change things internally with a business, then my observations were not only more respected, but they were acted upon. 

With that said, my partners and I began evolving our marketing systems to integrate AI and scheduling software to be proactive on how to convert leads into appointments. And so far, our efforts are paying off with good results.

Building Businesses With Residuals

I now own stocks in two companies, both of which will go public or be acquired within a matter of 2-3 years. I earned these stocks as part of the compensation as a board member an advisor. 

Both are now going international with their marketing and sales strategies. Stocks will give me the ability to generate residual revenue.

In addition to these positions, I became licensed as a Financial Professional (Nevada 3309204). I am now building sales teams in multiple cities in four states, with more even cities and states to be established in the near future. Insurance and select investment products can pay residual income.

I now have three sources of residual income. And they're not my clients, they are my partners. Contact me if this opportunity intrigues you.

Team Training To A New Level

Innovation in the face of inadequacies can be a powerful growth hack and competitive advantage. 

Most businesses do a very poor job at training their teams. The insurance industry, in my humble opinion, is decades behind in how they should be training their sales teams.

Here’s the proof: 90% of life insurance agents quit within a year of becoming licensed. And even of the 10% that stay, half of those remaining quit by the end of their fifth year. 

• Most sales trainers cannot define “prospecting”, yet they tell their sales team that it’s the most important activity in sales. If it's so important, why can't you define it?
• Almost no one knows how to generate leads from social media. Yet, hundreds of millions of potential clientele hang out on these social sites to find information and buy products.
• Almost no one knows how to fill a sales funnel from LinkedIn. Yet, millions of educated, highly-qualified professionals are on that site to do business.

I could on an on, but the point is this…….the people whom I am working with and recruiting are receiving proper and modern training. They are listened to and cared for regarding how to build a funnel with prospects and how to present with confidence.