The Power of Insights: Elevate Your Brand, Marketing & Sales

In context to your branding, marketing and selling strategies and activities, sharing insight represents a deep understanding of your target consumers' attitudes and beliefs, which then connect with them at an emotional and cognitive level.

Genuine insights, when articulated and shared by your brand, will provoke a clear response when leveraged. Insights possess a distinctive power to change consumer behavior. 

More importantly, your insights must affect a change in consumer behavior that benefits your brand, leading to the achievement of your overall business and marketing objectives.

"In the last resort, sheer insight is the greatest asset of all." - Herbert Butterfield

Insights can be based on:

• Real or perceived weakness in your competitors product performance or value
• Attitudinal or perceived barrier in the minds of consumers, regarding your brand
• Untapped or compelling beliefs or practices
• New trends in business or the world at large which can affect consumer attitudes or behavior.

Insights are most effective when they accomplish one of the following:

• Inspire or instigate the unexpected
• Create a fluidness in ideas or perceptions
• Change momentum
• Create a clear benefit or point of difference that your brand can deliver
• Point out the land minds of purchasing from any brand
• Offers new, unique perspectives of a marketplace 
• Helps to navigate alternatives
• Educates on new issues or opportunities 
• Provides support in any manner 

Those brands which embrace the strategy of consistently seeking and building into their marketing messages, content, and presentations - clear and powerful insights - will become a Thought Leader. 

Those brands will attract more opportunities, more customers, and enjoy a higher level of loyalty among their customers.