The Marketing Insights That I Reaffirmed at 10X Growth Con

There’s nothing like reaffirming your own beliefs and principles.

Over this weekend, I attended the 10X Growth Con in Las Vegas, hosted by Grant Cardone. On Saturday, several top speakers shared their insights into what is working in marketing and branding in 2020. 

One speaker in particular, Ryan Deiss, was quite impactful. In fact, it reaffirmed what I have been saying and teaching ever since I wrote in my first book in 2015. Google Ryan’s name and you will see what I mean as to his wisdom and accomplishments.

Yesterday, Ryan shared with us what he has come to learn are the most effective strategies that are based on a ton of research and experience. Strategies that are blowing up his own sales.

Three Actions You Must Take in 2020

One: Answer All The Common Questions

The number one reason why people use a “search” engine is that they are searching for answers to their questions. 

Seems obvious. 

But it is the brands which execute well and consistently on the obvious who will win the day - and more sales. While these common questions may seem bothersome or boring to you and your team, you best serve future online searchers by providing them what they seek.

Leaders provide answers and good guidance. This is the core of your marketing and sales strategies, online and in person. Be known as the guy, gal or brand with all the answers.

Have your marketing content inoculate the objection before your sales person has to overcome it.

Two: Amplify Best Content With Ads

Social media is purely entertainment. YouTube is the new Hollywood. 

Posting content organically will be seen by almost no one. Ever since social media giants had to please investors, they reward only those brands who spend money on their ad platforms.

You need to take your best content and strategically target that content with paid ads. From there, you need to get your audiences to take action and give up their email address for something (ebook, cheat sheet, coupon, discount, etc.) 

It’s a simple sequence:

• Understand what your target audience wants.
• Provide great content (ideally a video on your YouTube channel) that satisfies that need.
• Have a call-to-action that gathers their email address.
• Only now does your real marketing begin with email campaigns and retargeting those who have engaged with your content. By the way, YouTube is a powerful retargeting strategy. 

Three: Email Is Your Most Powerful Channel

Everyone has an email address. The average American checks their email about 20 times per day. People do not go to their email for entertainment to waste time. That's' what social media is for, functionally. 

Email is about getting information; not looking for a mental distraction. And the better the information you create and provide, the better your engagement and sales. 

Old people, new people, business people ,and even Millennials use email every single day.

A weekly email newsletter is what you should be doing as your PRIME marketing strategy.. 

And when I ask the average business person about their email strategy, it is a complete eye-opener. It’s the redheaded stepchild of the marketing world. Always neglected.

Yet, it is the Super Hero of the marketing world when it comes to reaching people and generating more customers an sales.