Edwin Dearborn

4 years ago · 1 min. reading time · ~100 ·

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The Four Types of Media That Get The Attention of Consumers

The Four Types of Media That Get The Attention of Consumers

If you are looking to attract more attention and trust from more consumers, they you need to develop and execute a solid, integrated communications strategy. Branding and content and kissing cousins when it comes to generating traction in today’s online and social world.

EARNED

There are four types of media that you need to develop and share through social and paid channels. These are: Paid Media, Earned Media, Owned Media, and Shared Media.

Paid Media: This is any form of paid advertising and marketing from magazine ads, postcards, trade shows, open houses, webinars, to sponsored posts on Facebook, Instagram and YouTube. This could also include brand ambassadors who are paid to talk about your brand.

Earned Media: This is publicity from press releases, influencer marketing, radio and TV interviews, community events, mentions in articles, being a featured guest on someone’s magazine, podcast or YouTube show, and any other unpaid exposure generated through traditional PR methods

Owned Media: Your website, blog, newsletter, email blasts, YouTube show, your podcast, books you’ve written, ebooks, infographics, online courses, webinars, and other content that is created and/or curated which you own.

Shared Media: This would include sharing your content on Facebook, Twitter, LinkedIn, YouTube, etc. Your own content is now being shared on your own social media channels. If good enough, your content will then be further shared by your followers.

Great organizations build competent teams to help them create and execute these four types of media strategies. Moreover, they leverage advanced technology to make their content even better and easy to find online through better optimization, automation, partnerships and distribution. 

Comments

Jerry Fletcher

4 years ago #4

Edwin, Nice exposition!

Edwin Dearborn

4 years ago #3

#1
Indeed.

Edwin Dearborn

4 years ago #2

#2
Thanks!!!

Bill Stankiewicz

4 years ago #1

GREAT TIPS!!

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