The Biggest Falsehood Stated By Business Owners
One of the biggest falsehoods which business owners claim is, “It’s not in the budget" or "That's way over budget."
The fact is this: they have no budget established. A written, proven budget-policy which is used as a tool for expansion and survival. Stating that there is a "lack of money" is a popular reason which becomes a self-fulfilling brand killer.
You need to establish a written, strategic budget which allows you to HAVE vs NOT HAVE. Without money being spent on marketing, advertising, and sales material, your KPI's and viability will suffer.
Genuine budgets are about GROWTH, not STAGNATION. Survival, not barely holding on.
What Is A Budget?
“An estimate of costs, revenues, and resources over a specified period, reflecting a reading of future financial conditions and goals. One of the most important administrative tools, a budget serves also as a (1) plan of action for achieving quantified objectives, (2) standard for measuring performance, and (3) device for coping with foreseeable adverse situations.” - BusinessDictionary.com
"A budget is a quantitative expression of a plan for a defined period of time. It may include planned sales volumes and revenues, resource quantities, costs and expenses, assets, liabilities and cash flows. It expresses strategic plans of business units, organizations, activities or events in measurable terms." - Wikipedia
Budgets Are About Achievement, Not Stagnation
Look at some of the positive words in the two above definitions:
- Resources
- Future
- Goals
- Tools
- Serves
- Plan
- Action
- Objectives
- Performance
- Sales
- Assets
- Cash Flows
- Strategic
- Activities
"
Articles from Edwin Dearborn
View blogTelehealth services are being met with a flood of patients in the wake of the coronavirus pandemic. ...
Because of my concerted, massive outflow on social media and email from Early March to mid April 202 ...
We are truly living in extraordinary times. · It’s like we are all living out our own episode of the ...
You may be interested in these jobs
-
Physician / Sleep Medicine / Florida / Permanent / Physician - Sleep Medicine Physician Job
Found in: One Red Cent US C2 - 5 days ago
Spectrum Healthcare Resources Jacksonville, United StatesSpectrum Healthcare Resources has a full-timeopportunity for a civilian Sleep Medicine Physician- Naval Hospital Jacksonville, FL This contract position offers: - Full-time independent contractor position - Monday - Friday, 40/hours per week between 6am and 5pm - Malpractice insu ...
-
Local Contract Nurse RN
Found in: Lensa US P 2 C2 - 3 days ago
GHR Healthcare Elkins Park, United StatesGHR Healthcare is seeking a local contract nurse RN Wound Care for a local contract nursing job in Philadelphia, Pennsylvania. Job Description & Requirements Specialty: Wound Care Discipline: RN Start Date: 04/29/2024 Duration: 17 weeks 40 hours per week Shift: 10 hours, days Emp ...
-
Label Designer
Found in: One Red Cent US C2 - 5 days ago
Disability Solutions Raynham, United StatesJohnson & Johnson MedTech is recruiting for a Label Designer / Instruction for Use Coordinator. · At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, w ...
Comments