Tineke Rensen

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The Best LinkedIn B2B Lead Strategy For Female Entrepreneurs

As a female entrepreneur, you should be aware of the best strategies for finding leads on LinkedIn. Generating leads on LinkedIn is extremely important for any business. Without it, your business may struggle to grow. A business coach for female entrepreneurs will advise you to have and use a remarkable lead strategy. A good lead strategy introduces a constant new flow of potential clients into your business. You can also have regular conversations with potential clients. LinkedIn is the best social media platform for this. Most business-to-business (B2B) marketers swear by it to promote themselves as it drives 50% of social media traffic to B2B sites.

Getting a premium LinkedIn account is the best thing you can do for your business. The paid LinkedIn account has many good features. It allows you to view the people who visit your profile, and you can also further increase your visibility. As a female entrepreneur, you can use the “InMail messages” feature of LinkedIn to better communicate with your ideal clients. This strategy of LinkedIn InMail lead generation can help you reach potential clients you are not directly connected to. You can also use the “Who’s Viewed Your Profile” feature to your advantage to promote yourself.

 

Strategies We Use To Get A Constant Flow Of Leads To Have A Conversation With

You may be wondering what lead strategy we are using to get leads from LinkedIn. Well, we are here to let you in on our secret on using LinkedIn for lead generation.

This method is recommended by business coaches for women. All you need to do is follow these steps:

LinkedIn Lead Strategy

 

Step 1

Firstly, we add the criteria or characteristics of our ideal clients in the LinkedIn search engine.

The next thing is we check their profiles. Because the search engine can make mistakes.
You have better search options when you have a premium LinkedIn account.

Step 2

Secondly, we invite our ideal client to connect. Always remember to use a personal message to accompany your invite to connect. In this way, they will be more likely to start a conversation with you.

Step 3

After sending the invite via personal message, you may start a conversation with them in the LinkedIn inbox.

Step 4

The primary aim of this conversation is to set an appointment for a call. You need to use an online scheduling tool for call appointments, such as Calendly or Oncehub (we use the latter one), which converts into time zones and can connect with your Zoom or your team’s video conference tool.

If you want to know more about this strategy, you can consult a business coach for women.

 

How To Make Sure That It Is Not Just A Coffee Call To Get To Know Each Other

If you are networking for the purpose of generating sales leads on LinkedIn, you need to make sure that they are interested in your services and are not connecting with you just for fun. My advice as a business coach for female entrepreneurs is to be very clear in your conversation before the call. Also, make sure that you’ve talked about what they want to achieve and they are aware of what you have to offer. You need to make sure they are curious and looking forward to the call. Doing this will save you a lot of time and effort.

LinkedIn Lead Strategy

 

Have A Short Call Of 15-20 Minutes

As a business coach for female entrepreneurs, I highly recommend having a short call. In this call, you need to check whether this lead is your ideal client.

So, you may ask them a few questions to verify if they would be a good fit for your business to work with. Remember, this is not a sales call.  Getting to know if they are your ideal client is the sole purpose of this call. If they do identify as your ideal client, invite them for a next call, which will then be your sales pitch.

 

Read more about LinkedIn lead generation

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