Stories Are Weapons of Mass Seduction

“Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.” - Forbes

Storytelling is the perfect platform to let your brand's personality shine through. Not by selling of course but via the stories you tell be they created by the brand itself, via user-generated or a combination of both. Never be afraid to let the personality of your brand come through loud and clear via storytelling.

Great storytelling is seductive versus analytical. It entices our emotions and bonds people far better than stale information.

Just remember it is your brand's personality you're sharing, not some individual's; not some marketing team's. Your customers want to see and experience your brand's personality.

Storytelling Is Emotional

Storytelling in of itself is perhaps the best way to hit that emotional chord with your customers. Tell stories that are real or at the very least based on real stories and tell them in a way that evokes feelings and emotions and so on.

Be genuine. Be honest. Be real.

Just consider the fact that Americans alone consumer over 100,000 digital words every single day but 92% say they want brands to tell stories amongst all those words. So don't just throw one stat after another at consumers: Tell them a story!