Reputation Management 101
As a business, your customer reviews are your bread and butter. You can spend your entire marketing budget on paid advertising, but none will do as effective job as a聽positive customer review. And you can take pride in them, as each聽review聽is well-deserved and hard-earned.
But what if you receive a negative review? No matter how conscientious you are as a business, and how careful you are to always do right by your clients, an unhappy customer becomes more inevitable the longer you are in business. So it's not a matter of if you get a bad review, but when.
Fortunately, a poor customer review is not the end of the world. As much as they can sting, you as an individual and as a business can聽bounce back聽from them.
Here are four ways to reply to poor customer reviews like a pro:
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