David B. Grinberg

7 years ago · 4 min. reading time · ~10 ·

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New Work Paradigm for Millennials & Gen Z is Results-Only

New Work Paradigm for Millennials & Gen Z is Results-Only


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It's hard to believe that some 21st century employers are still stuck in a Stone Age mentality when it comes to adopting smart workplace flexibility programs. Perhaps they have forgotten that a new business era demands new and innovative approaches to work.
Thus, it's no surprise that today's fast-evolving mobile, digital and virtual high-tech Information Age is leading to drastic changes in the global workplace. One such change which I predict will become more prevalent in the coming years is a novel management model known as a “Results-Only Work Environment” (ROWE).

Among other things, the Results-Only approach is one potent solution to recruit, retain and advance more Millennials and their younger demographic cohort, Generation Z.

These two groups of young people are the most sought-after age groups in today's fluid labor force. But the Results-Only model is likewise applicable to every generation of workers, albeit based on their essential job functions and specific responsibilities.

The Results-Only model is especially important to a new generation of workers demanding more autonomy and a better work-life balance.

To wit: countless studies and anecdotal evidence show that many millennials want more autonomy in the workplace. This is important to achieve and maintain a healthy work-life balance, which is a non-negotiable job criteria for many Millennials (aka Gen Y) -- and has too often eluded Generation X and Baby Boomers.

While a ROWE might be viewed by some old-school employers as a major departure from traditional methods of employment, so were new ways of working at the dawn of the Industrial Revolution and thereafter.

That's why new management models, such as ROWE, are worthy of serious consideration.  

Maximizing Productivity

69e76024.jpgUnder a ROWE,  employees with appropriate jobs are afforded the responsibility to decide when, where and how to work. Some may decide to work most of the time in a traditional office environment, while others may rely on remote work or other alternative work options.

ROWE is the brainchild of HR experts Cali Ressler and Jody Thompson who introduced the concept to corporate America and have been instrumental in rolling it out at numerous organizations. Their long list of clients span many industries and job fields. They describe ROWE as follows:

  • “A management strategy where employees are evaluated on performance, not presence.”
  • “In a ROWE, people focus on results and only results – increasing the organization’s performance while cultivating the right environment for people to manage all the demands in their lives…including work.”

They say a ROWE can maximize bottom-line productivity by empowering professionals to leverage flexible work arrangements which provide the best results for the organization and its culture.

Some large private and public sector employers have already experimented with the ROWE, albeit on a limited basis. These organizations range from retail giants like The Gap and Best Buy to the U.S. Federal Government’s Office of Personnel Management (OPM).

ROWE co-founder Ressler told me:

  • "ROWE teams see an average increase of 20% in productivity three months following training.”
  • “Over the last five years, employers have been realizing it's not a question of if they should be embracing a culture of autonomy and accountability, but when they're going to do it.”'
  • "As an executive, you feel responsibility and accountability for the success of the company. What if every single employee felt that same level of accountability? What if they operated as if they were an owner of the business?”
  • "Because in exchange for that kind of accountability, employees get autonomy over when and where they achieve their well-defined results. Win for the business, win for the customer, and win for the employee."

a53b9972.jpg
An article in TalentManagement.com, points out the progress of one large online employer:
  • “In January 2012, Edmunds, an online resource for information on the U.S. automotive industry, officially instituted its company-wide ROWE policy."
  • "Now, executives say the payoff has come in the form of an enhanced recruiting profile in the hyper-competitive tech space as well as increased retention, engagement and productivity among its 550 employees.”

Accountability & Trust 

One integral aspect of a ROWE is fostering a work culture based on accountability and trust between managers and workers.

Proponents of a ROWE say it can benefit progressive organizations by boosting employee engagement, morale, company loyalty and overall job satisfaction. These factors lead to greater bottom-line productivity and profitability for employers, a win-win outcome.

While a ROWE may have the potential to revolutionize work, it must also be understood that, similar to telecommuting, not all employees will be eligible. This is due to the diversity of job functions and specific job classifications.

Moreover, not all employees will be able to handle the high-level of accountability, trust and responsibility that is absolutely essential for a ROWE to prove mutually beneficial for the employee and organization.

Savvy employers will adapt to new ways of working for a new generation of workers.

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Good Business Sense

On the other hand, a ROWE makes good business sense for some employers because:

  • The traditional workplace paradigm with all employees under one roof -- like cattle in a barn -- is quickly becoming antiquated and arguably unproductive for many jobs.
  • Flexible work arrangements can prove cost effective by allowing companies to ditch expensive office space in exchange for virtual work space that is conducive with new and evolving technologies.
  • ROWE has many of the same benefits which have already proven effective via telecommuting.

While ROWE appears promising in theory, will it prove successful in practice?

This is the key question which companies should examine via new pilot programs for specified jobs on a case-by-case basis. Although not all employees will be eligible for ROWE because of their designated job functions, many others will be able to work more efficiently, effectively and expeditiously -- while also maintaining a more healthy work-life balance.

My Take

c7036563.jpgWhile the future of work is unpredictable, innovative change is inevitable at the dawn of a new millennium. That's why smart employers recognize the only constant of today's workplace is change

Therefore, as Millennials and Gen Z increasingly enter the workforce, savvy and forward-thinking companies will be experimenting with novel management models to leverage today's technology.

However, one key factor hindering the progress of Results-Only and similar work models is the fear of change by intransigent status quo managers. This is already evident with telework and flexible work arrangements at many companies.

Yet, what’s indisputable is that revolutionary change is coming to the modern workplace whether today’s old school managers like it or not.

Today's leaders cannot afford to reject positive change and innovation, such as ROWE, at the expense of greater progress, productivity, performance and profits. To the contrary, employers must embrace the high-tech information revolution to attract a new generation of talent. Otherwise that talent will be hired by more innovative business competitors.

In essence, modern approaches to today's high-tech workplace, like ROWE, will focus on maximizing productivity and human capital resources for all qualified employees, as appropriate to their jobs.

My prediction: look for ROWE and similar flexible work arrangements to gain more prominence, popularity and functionality as a new global work paradigm in 2016 and beyond.

What do YOU think?

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33c91699.jpgABOUT THE AUTHOR: I'm an independent writer and strategic communications advisor with over 20 years of experience in the public and private sectors, including work in the White House, Congress, federal government agencies, national news media and elsewhere. I'm also a Brand Ambassador for beBee Affinity Social Network. In addition to beBee, you can find me buzzing around on Twitter, Medium and LinkedIn.


NOTE: All views and opinions are those of the author only and not official statements or endorsements of any public sector employer, private sector employer, organization or political entity.

Comments

David B. Grinberg

6 years ago #6

Many thanks for your illuminating comments Judy Mackenzie and everybody else below who took the time to read this and provide their valuable feedback.

Sarah Elkins

7 years ago #5

#53
Great points as always, Charles David Upchurch! Management classes were always challenging for me, both undergrad and in my MBA program. That was for the simple reason that it's impossible to generalize good and bad practices across all employees in all industries and all workplaces. Micromanagement ALWAYS makes me bristle, though I know some people who prefer to be told what tasks to prioritize, how much time to spend, and which hours they are expected to work. I think management training should focus on understanding motivations of the individuals who work for you, not on any specific best practices listed in a book. There are some great training ideas in terms of process and project management, strategies that can be applied across all implementations, structure changes, etc.; training managers should be about training & managing PEOPLE, which means understanding how to respectfully engage those around you to meet & exceed specific job & career expectations. What do you think? Can we collaborate on a management training book or series of articles based on this concept?

Sarah Elkins

7 years ago #4

I'd love to see this implemented, David Grinberg. One of my most micro-managing supervisors confirmed my feeling that there are some people who need to be managed on-site and some who just don't. The only way to make a ROWE workplace succeed is to make sure you have managers who are trained not only in that form of workplace, but also in identifying the types of employees they manage -- and how to reasonably manage them. Unfortunately, I've only had one experience in my many iterations of workplaces, that actually could qualify as a place with good management. I've been working in and around government agencies for many years and have NEVER found a consistently well-managed office in those years. To add ROWE to the mix without addressing bad management is a recipe for failure. I can imagine success in relatively small organizations and agencies, and in certain tech offices (my husband works for an entirely virtual office organization without a headquarters). Unfortunately, I can't see this working without a major management overhaul across almost every industry.

CityVP Manjit

7 years ago #3

The way I would go about implementing ROWE is adopting negotiable pathways. Three pathways that I see are the 1. Entrepreneurial Pathway 2. The Self Managed Pathway 3. The Managed Employee Pathway For a few the pathway is entrepreneurial and organizations are always looking for that startup spirit but do not have a handle how that can be fostered in organization cultures. It is a non-starter if the organizational culture is rigid, and there are areas like innovation and sales which have a potential for being shaped in an entrepreneurial manner. This is a small segment of the workforce but it it does mirror the prevailing practices that young people get to read about in any number of tech magazines. The Self-managed pathway would have slightly more employees who are of this particular persuasion, especially if these folk are familiar with open type systems. Here ROWE has its place, but again it is not a pathway that would appeal to the majority. It comes down to the philosophy of the individual employee and this type of philosophy understands autonomy and will appeal to those people who have already self-managed existence at the personal level. The vast majority would still prefer the managed employee pathway. After all what is there not to like about the 9-to-5 employee existence - while one might hear discontented rumblings - the reality of the traditional employee is actually more of a privilege, much more than we would typically like to admit, especially if there are perks attached to the job that further reduce uncertainty.

David B. Grinberg

7 years ago #2

FYI: Zachary Ostin

David B. Grinberg

7 years ago #1

FYI Javier beBee mith @Phi 'Phillip Louis D 'Lw Books Zachary Ostin

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