Marketing Myths That Bite
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Articles from Phil Friedman
View blog
THE DYNAMIC DUO OF DUMPING-ON-EVERYTHING IS BACK … EDGIER THAN EVER… · PHIL: Well, Jimbo, it’s been ...
LOOKING BACK AT THIS PIECE I WROTE FOR PASSAGEMAKER MAGAZINE IN 2014, IT SEEMS THAT THE DARK CLOUD S ...
IF YOU'RE NOT PAYING, THEN YOU'RE THE PRODUCT... · Over the years, one of my long-term clients was A ...
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Comments
Phil Friedman
6 years ago #1
You are, of course, correct D-L. A bad customer experience in terms of delivery or post-sale support can lose a firm reteat business. I remember once ordering an item from Amazon with expedited delivery. And when it didn't arrive, and I called them, they couldn't see why it hadn't come, but immediately sent another overnight. When the order arrived ... twice, I called to find out how to return one of them and was told just to keep the extra one to compensate for the inconvenience. That made me an Amazon customer. I am only saying that if the goods or services delivered are substandard, not even a dreamy call from Brad Pitt (or from Megan Fox -- depending on your personal proclivities) is going to make it right.