HOW WE HELPED A CLIENT EARN $28,000 AT A COST OF $7,000.
The client had the following requests:
THE MAINTASK
Create a flow of clients to the studio: 3-5
visits per day for hair removal for a
promotion
APPLICATION FEE
The cost of the application is not as
important as the cost of the person who
came through. Next, I will reveal these
numbers.
CONVERSION
Conversion from lead to record 60%, to
return 30%
After negotiations, we set to work:
SEARCH OFFER
In this niche, it is important to choose the
right offer for advertising so that the
service is in demand and the cost is low.
CREATING CREATIVES
3 hypotheses were chosen: show the
process of work; take the work of the studio
from the photo session; find bright catchy
pictures on the Internet
LANDING PAGE SELECTION
After analyzing the competitors, it was
decided to work with a quiz and a lead
form, because. it is a simple and efficient
converter
RESULTS:
The average cost of the application was 13$. In total, we brought 557 applications for 2 months of cooperation. Out of 557 applications, only 50% of the girls actually reached the studio and paid 33$ for the first visit. These are 278 clients who brought 9 458$. 40% of girls (111 people), then, within a month, bought a subscription (with an average check of 169$). This brought sales of 18 883$.
In total, 7 387$ were spent on advertising in 2 months. Profit amounted to 28 359$. If we count monthly, this is 14 162$ per month of profit, at a cost of 3 651$
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