Aleksey Shirokov

1 year ago · 1 min. reading time · ~10 ·

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HOW WE HELPED A CLIENT EARN $28,000 AT A COST OF $7,000.

HOW WE HELPED A CLIENT EARN $28,000 AT A COST OF $7,000.

The client had the following requests:

THE  MAINTASK
Create a flow of clients to the studio: 3-5
visits per day for hair removal for a
promotion
APPLICATION  FEE
The cost of the application is not as
important as the cost of the person who
came through. Next, I will reveal these
numbers.
CONVERSION
Conversion from lead to record 60%, to
return 30% 


After negotiations, we set to work:

SEARCH OFFER
In this niche, it is important to choose the
right offer for advertising so that the
service is in demand and the cost is low.


CREATING CREATIVES
3 hypotheses were chosen: show the
process of work; take the work of the studio
from the photo session; find bright catchy
pictures on the Internet


LANDING PAGE SELECTION
After analyzing the competitors, it was
decided to work with a quiz and a lead
form, because. it is a simple and efficient
converter 

N

creatives with bright visuals

Creatives —
BN => py
At the stage of initial testing, \
1 |

']

TRHN BBEPX

. Ele)
performed better. Studio 3A990P

 

photos gave the result an

Ricepeduevpiissiees CTR- 1,01% CTR- 0,98% CTR- 1,32%

CLICK COST: CLICK COST: CLICK COST
036% 042% 032%

RESULTS:

The average cost of the application was 13$. In total, we brought 557 applications for 2 months of cooperation. Out of 557 applications, only 50% of the girls actually reached the studio and paid 33$ for the first visit. These are 278 clients who brought 9 458$. 40% of girls (111 people), then, within a month, bought a subscription (with an average check of 169$). This brought sales of 18 883$.
In total, 7 387$ were spent on advertising in 2 months. Profit amounted to 28 359$. If we count monthly, this is 14 162$ per month of profit, at a cost of 3 651$ 

Results

. _] © a ® wa v [OMT @ me We Orem v

Hasuanme Kamnawmm for Bo a rr Samii :

The average cost of the Rocueren Aeros
application was 13$

In total, we brought 557 07 50s cnop
applications for 2 " 3924 cra; sone
months of cooperation.

> PeaynsTarei, wncno xamnanwi: 63 0 $13 707 1350922 43566298 p

 
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