How to make Email Marketing Easier

So many people get frustrated when it comes to E-mail campaigns.  The main reason is they think that just because someone “opt-in” to their capture page, this means that they now have a paying customers.  Take a moment, how many people browsed over your capture page, article, or link before this person even click on it. When you understand some of the facts about it, your mind will be put more at ease, and you may even have a better way of reaching potential clients.

You Find that e-mail list subscribers fall into 3 categories:

1. “The UN-Convertibles”

These are the subscribers who will never ever buy anything. They are kind of like window shoppers.  They really opt-in to your page because of curiosity or because of a free offer and nothing more. You could not pay these type of people to buy your product.  So don’t waste your time and effort with them.  If they every do buy something, if will most likely be a refund, or a headache for customer service.

These people actually make up 80% of your list.  So the idea is go through them as fast as your can. Not at a fast pace, yet by added more leads.  Create a larger funnel, so this 80% doesn’t seem such a big number.  If you only have 5 leads a day, 4 of these people already are not going to buy a product.  So, instead of being frustrated, create a larger Lead Funnel using a methods like a creating your own Blog.  Now imagine having 100 or 1000 leads a day.  If 80% of these subscribers are “Un-Convertibles” it is not as frustrating since, you still have 20% of a large number.

2. Slow Burners

These are the subscribers who will buy from you. Yet, it is most likely to be 90 days after they subscribe.

Remember, this is the most profitable group of your list. If you have a sound e-mail campaign, you will build trust and soon a relationship with these people. Did you buy your first home or car from a stranger, or did you build a relationship with the salesperson selling it your you first? These will become long term relationship, followers,  and maybe turn into  great friendships.

99% our effort in e-mail campaigning in here eventhough this is only 15% our your list.  75% of all your buyers and repeat customers are in this category.

These subscribers move from being stagnated subscribers to being hyper-responsive buyers.  This is why you want to keep in contact with them.

This is why beBee is so great. You can keep in touch with this list and create that relationship. People want a relationship.

3. The “Quick Fix Junkies”

These are the people who opt-in and buy with 1 to 30 days.  They also continue to buy over and over.

I, myself, have have been one of these. Let me explain.  I already knew what I was looking for on-line, I found this service and it was perfect for my situation at home. I just jumped in and used it this tool to grow my business. My system involves marketing Energy.

These people are great, yet they make up only 5% of our list and 25% of our buyers.

So, I want to conclude with this. With your list, Response timing is everything. Remember the email you have is a person not just another lead. If they don’t here from you, unless they are in that 3rd category, you will lose them within 72 hours.  So, you need to contact them. I believe that is why an autoresponder is a must.  I sometimes personally contact people depending on which funnel they come through.  Just the ease of knowing that every lead is not a sale was relaxing. It put me back into Action mode to throw more names back into my Funnel to find potential clients to help.  You need to make yourself different from everyone else.  They question they are asking themselves is “Why Should I choose YOU over this person?" 

Think like a doctor. They already have a problem, and you share the solution. You don't need to give them something they don't need, or they will choose another "doctor"