How A Sustained Content Marketing Will Increase Your Investments & Sales

This is a short summary of how a sustained content marketing campaign will greatly assist your brand to attract new investor opportunities, as well as increase the sale of your products and services. 

What Exactly Is Content Marketing?

This explanation is taken directly from Wikipedia:

“Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

• Attract attention and generate leads
• Expand their customer base
• Generate or increase online sales
• Increase brand awareness or credibility
• Engage an online community of users

“Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

“Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need.” 

How Content Campaigns Inspire Investors & Customers

“Real content marketing isn’t repurposed advertising, it is making something worth talking about.” – Seth Godin

Exiting Investors & Customers - Content can help existing investors and customers feel at ease and confident that they are associated with the right company, and for the right reasons. As a result, they will feel confident to invest or purchase more often.

Referrals - Good content is shared by existing investors and customers to their friends, business associates, and connections on social media. This inspires referrals, new investors, and new customers.

Online Leads - Video content found on YouTube and through online search can lead to online queries. Optimized blog posts can drive traffic to our website. More attention = more revenue. 

Social Advertising - Good content can be leveraged to target your demographics through ads on Google and social media channels. Retargeting campaigns can be used through Facebook, Google Ads, YouTube and Instagram to keep your brand in front of engaged audiences. Good content can be used to directly sell products to your target audiences through online ads. 

Social Proof - It has been found that investors and consumers will make independent, online research of a company before investing or buying a product. By having a good amount of quality content online, you instill confidence by offering a transparent view of the company and its products. This builds trust. 

Public Relations - As Forbes recently published in one of their articles, “Content marketing is the new PR.”

SEO - At the heart of good SEO is great content. 

Valuation - Brands who build trust and buzz through good content, increase their brands overall trust and positive PR in the marketplace, thus increasing their overall valuation. 

Team Member Morale - A sustained content campaign inspires sales people to sell more. Furthermore, it shows our employees and partners that you take pride in your company, your people, and your connection with your audiences and partners. Good content breeds pride and trust in your own team by featuring your good works and culture.