Phil Friedman

6 years ago · 1 min. reading time · ~100 ·

Phil blog
Ezibuoy Appoints Phil Friedman to Lead Marketing Effort...

Ezibuoy Appoints Phil Friedman to Lead Marketing Effort...

Ezibuoy™, the
magnetic buoy
pick-up device that
makes retrieval of
your mooring line

so easy and
convenient it can
be used by even
LTR T0134

person on board...

Ezibuoy Pty Ltd. and Phil Friedman of the Port Royal Group sign agreement for the introduction of revolutionary mooring pick-up system to North America...

October 20, 2017, Fort Lauderdale, FL Ezibuoy (™) of Perth, Australia and Phil Friedman of the Port Royal Group, Fort Lauderdale, FL, USA today announced that they have entered into an agreement for the marketing in North America of a revolutionary mooring line pick-up system.

The Ezibuoy (™) system employs a unique magnetic couple that enables a mooring line buoy to be captured and brought aboard when approaching from any direction and with relative ease in all weather and sea states.

Copyright © 2017 by Phil Fnedman — All Rights Reserved

According to Ezibuoy (™) inventor and company director, Phil Golding, "The Ezibuoy (™) magnetic coupling system simplifies retrieving your mooring rope so simple and easy it can be accomplished by even the most inexperienced person on board. This leaves the vessel's skipper with the freedom and time to approach the bow safely to complete attachment of the main mooring rode."

Said Friedman concerning his upcoming marketing effort, "I'm personally very excited about this opportunity not only because we'll be introducing a new product to this market but because we're in the position of presenting a small-price product that is of huge potential benefit to all sailors and boaters whose vessels lie to a mooring."

Friedman went on to explain that the marketing campaign will kick off at the beginning of November at the Fort Lauderdale International Boat Show 2017 (#FLIBS).

Friedman was not the only person to express excitement. Ezibuoy Pty Ltd. director, Amanda Golding, said, "We couldn't be more pleased to have found someone with Phil's long background in the marine industry in general and in marine product marketing in particular. We knew from our first conversation with Phil that he was our guy because even his initial ideas for bringing Ezibuoy (™) to the U.S., Canada, and Mexico displayed a lot of thought and broad, solid experience in the marine sector.

According to Friedman, there will be opportunities for interested parties across North America to establish themselves, on very advantageous terms, as local-area sales representatives. He anticipates speaking at FLIBS who have already expressed strong interest.

Said Friedman, "This product offers a valuable solution to a real problem and because of that, it is going to be a real winner."

For more information, see  or call or text  Phil Friedman at 1.954.224.2145.




Phil Friedman

6 years ago #22

Headed to the Fort Lauderdale International Boat Show? Ezibuoy is offering two free general admission tickets (a $58 value) with every pre-show order for an EziBuoy unit. Call or text me to get your tickets. 1.954.224.2145. — Phil Friedman

Phil Friedman

6 years ago #21

Gert Scholtz, the inventor of the Ezibuoy, Phil Golding of Perth, Australia, is a very smart guy. And his mate and business partner, Amanda Golding is pretty sharp as well. But what I've learned over many years is that you can build the best thought out, best-manufactured product in the world and still, the world will not beat a path to your door. Marketing and distribution are big pieces of the success puzzle -- and the part I'm planning to help with. Cheers!

Phil Friedman

6 years ago #20

You may be a land lubber, Jerry Fletcher, but if so, you are the crewman of the guy or gal for whom this is designed. Cheers!

Phil Friedman

6 years ago #19

Yep, the concept is brilliant -- but understand, please, that it is not mine.I am only a marketing gun-for-hire in this deal, Harvey.

Gert Scholtz

6 years ago #18

Phil Friedman Congratulations Phil and all the best in your marketing of Ezibuoy! It does sound like the role will fit you perfectly.

Jerry Fletcher

6 years ago #17

Phil, looks like a great idea. (I'm a lubber, had to watch the video to understand). Kudos to you my friend.

Harvey Lloyd

6 years ago #16

Congrats on the agreement and the video was interesting describing the use.

Randall Burns

6 years ago #15

Who knows Phil Friedman, insurance may even be paying for it, or at least subsidizing in some ways, get a hold of my friend, it may be worth your while...

Phil Friedman

6 years ago #14

Again, Randall Burns, you make a good point. Many of the marina slips (pens) were damaged and the fastest way to get back into business could very well be to lay moorings. In which case Ezibuoy could offer special pricing to marina operators who were replacing dockage with moorage, even if only temporarily. Cheers!

Randall Burns

6 years ago #13

I Lived in the B.V.I. for 3 years, (owned my own restaurant there), now I haven't heard from anyone there since the Hurricanes, I know they got hit hard but reach out to Peter Twist, one of the owners of "Conch Charters", good guy and a friend of mine, (please tell him that I referred you to him), he may be interested in fulfilling that role as well as using the product at their marina. He would be a good man there for your product

Phil Friedman

6 years ago #12

Thank you, Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador, for the good wishes. Cheers!

Phil Friedman

6 years ago #11

Well, Wayne Yoshida says. Thanks... and cheers!

Phil Friedman

6 years ago #10

That's a great point, Randall Burns, I am, in fact, looking to appoint local-area sales reps in the Caribbean as well. Warehousing of product and order fulfillment are slated to be handled from the South Florida area. Anyone in the Caribbean who is in touch with the yachting sector and interested in representing Ezibuoy product in his or her local area should contact me, either via email at or call or text me at 1.954.224.2145. Cheers!

Phil Friedman

6 years ago #9

Unfortunately, although not unexpectedly, no, Aleta Curry, the originating contact came via LinkedIn. As has every other contact resulting in the sale of my business-related consulting services. I continue to be active on beBee because 1) I have a number of good friends here, 2) I like the appearance of the articles published using the Producer, 3) beBee facilitates convenient sharing out to LinkedIn, Twitter, Facebook, andGoogle+, and 4) beBee now guarantees to provide notifications of 100% of my new long-form posts to 100% of my followers 100% of the time. Cheers!

Wayne Yoshida

6 years ago #8

Thanks Phil Friedman and have her crew perform this operation. Could be a great co-operative ad campaign series.

Milos Djukic

6 years ago #7

Good luck and plenty of no-muzak in this business.

Randall Burns

6 years ago #6

I don't know your status regarding the B.V.I. but considering the amount of charter boat companies there and available marinas that is a market that is ripe for this product.

Randall Burns

6 years ago #5

Congrats Phil Friedman Looks like a great product!

Phil Friedman

6 years ago #4

You are correct, Wayne Yoshida, Plus, most of the time, the Skipper is the only really experienced hand aboard, and the difficulty in picking up the buoy with inexperienced hands handling the boat hook, often ends in a lot of yelling and aggravation. This system eliminates the need to precisely position the boat hook in a loop at the top of the pick-up buoy. Instead, a strong magnet guides the pickup connector into a recess in the top of the buoy from any angle and any direction. Wham, bam, thank you, ma'am. Done. No fuss. No muss. And everybody keeps smiling. Thanks for reading and commenting so astutely. Cheers!

Wayne Yoshida

6 years ago #3

Way to go Phil Friedman - the best part is the avoidance of embarrassment when mooring. Quite often, these simple maneuvers to find, grab and tension the line become a sideshow when there are people around. . .

Phil Friedman

6 years ago #2

Thank you, Pascal Derrien, for the good wishes.

Pascal Derrien

6 years ago #1

Nice one all the best on this new venture Phil 👍👏

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