I honestly don't feel it's my place to suggest that using a logo animation to brand your video content is the right thing to do. Every online business, niche, audience, and entrepreneur is different.
I've decided to expound on the reasons why some entrepreneurs, bloggers, vloggers choose to use a logo animation for their video content. It's best that you draw your own conclusions and decide which is the best path to take for your video content & online business.
Logo Animations - The Logo
Virtually every legitimate website, online business, or major franchise that I know of, uses a logo to represent their brand, service and or product.
McDonalds, Facebook, Home Depot, Fiverr, Starbucks etc. Do you need a logo? That depends on your agenda. Are you an entrepreneur?
What is your endgame? What is your goal? Is achieving your goal dependent on massive exposure or Brand Awareness? I'm a marketing consultant who provides professional grade education for entrepreneurs who would like to expedite their results online.
There are many others like me online. Some of these guys choose to use a logo to represent their brand and others choose not to. This is probably one of the rare cases, that I've seen, where entrepreneurs choose not to employ the use of a logo.
Logo Animations - Your Brand
Any entrepreneur, who works out of his or her bedroom at home, with no staff, can visit Fiverr and order a logo to be made for their obscure products or services
Now that you have a logo, it's time to take the necessary steps to establish Brand Awareness. The awareness part seems pretty self explanatory, but what is a Brand?
No matter what niche, service or product your business is based on, there will always be other(competitors) entrepreneurs providing the same product and or service that you do.
Therefore, you need to distinguish your business from theirs and others. The quality of service, and or product you provide in comparison to your competition will help distinguish your business from theirs.
The logo is a visual representation of your business and it embodies the quality of service and or products you provide, as well as the spirit in which you choose meet the needs of your clients/customers.
Logo Animations - Brand Awareness
Ok, now you have your logo, you have your credo, you have your quality product and or service ready to go. Your extremely optimistic about the future of your business.
All of these things are useless if nobody knows your business exists. Now you need to establish brand awareness. Now you have to advertise your business.
Ironically the more people who see your business advertisement and or logo, the more people will be inclined to spend money with you. Why?
They will assume that your business is legitimate because now you have attained Brand Awareness. The quality of service, the quality of your products, the prices you charge will help distinguish you brand from your competition in a negative light or a positive light. Godspeed!
Logo Animations - Video Marketing
The graveyard is full of major franchises who have failed to establish their online game, and are now out of business. Brick and mortar businesses know that location no longer matters.
Hire a social media agency in order to increase traffic & leads. It's as simple as that. Do you know what form of media produces the most results online? Video.
Is the use of video for internet marketing a passing fad? No. Statistically it produces the best results for your business.
I'm even strongly convinced that video documenting your efforts to promote your business, will possibly grow you a larger audience then using video to market your business.
Logo Animations - Video Production
Use your insight. Big business and major franchises are airing their million dollar advertisements online(YouTube, Facebook, Snapchat,etc) as if it were broadcast television. The potential reach these companies have, to connect with their potential customers are infinitely higher than ever, because people walk around with televisions in their pockets. We no longer have to wait until we get home to see a commercial.
There are people who shoot videos at home in their boxers, who have hundreds of thousands of people who receive a notification on their mobile phone to tell them every time they upload a video to their YouTube channel.
Logo Animations - My Conclusion
When taking in consideration all that I know about branding a business online, video marketing, and the present state of advertisement in 2019, I've chosen to brand myself and my video content with logo animations.
Why? I believe we should distinguish our brands visually with a better quality of video content.
I believe in these marketing concepts so strongly, I built a business around it. X1K Commercials
We also make video ads, Facebook fan page videos, capture page videos, music visualizations. We do It All!