Phil Friedman

3 years ago · 2 min. reading time · visibility 0 ·

chat Contact the author

thumb_up Relevant message Comment

Content, Copywriting, and SEO: A Quick Case Study

Content, Copywriting, and SEO: A Quick Case Study

MARINE INDUSTRY CONSULTANT, PHIL FRIEDMAN, PUTS THE EziBuoy (tm) MOORING BUOY PICKUP SYSTEM INTO 2ND POSITION ON PAGE ONE OF 20 MILLION GOOGLE RESULTS....


There are self-purported Content Marketing and SEO gurus galore. I am not one of them.

But I get results with value-laden copy and placement strategies I've developed over the years. It also doesn't hurt that, in addition to a long history in marine business consulting, I have substantial additional background in marine-related journalism, advertising, and marketing.

My firm, the Port Royal Group, recently took on EziBuoy Pty Ltd of Perth, Australia as a consulting client in introducing the innovative new EziBuoy (tm) magnetic mooring buoy pickup system to the North American market.

The EziBuoy pickup system makes retrieval of a yacht's mooring line so easy and convenient it can be effectively employed by even the most inexperienced crew member aboard in comfort and safety.

So, working with a great product, we set out to create commanding copy and a cost-effective strategy to introduce the EziBuoy (tm) system at the Fort Lauderdale International Boat Show (#FLIBS) using what I've come to call "in the aisles marketing".


6c6964b3.jpg


With the result that we've rocketed the EziBuoy brand and product to the second position of the first page of a simple one-word Google search that returns 20 million results.

Note for the record, that we are not here employing the parlor trick so often favored by self-designated SEO experts. Namely, using a unique title or key term in the copy, then searching on that unique term.

It's pretty easy to get onto page one of a Google search if you include in your published copy a pretty unique term such as "The Grizzled Grinch-Free Goliath", then search on that term. But such results demonstrate nothing meaningful concerning the raising of market profile.

No, the searches referenced here employ simple, single-word, generic search terms, such as "mooring" and "buoy" ― sans any reference to a name or other unique multi-word search term. And the results speak for themselves.


6a0a06df.jpg


We deliver serious, expert-level original copy for Inbound Marketing efforts. And we have the knowledge and experience to be able to interface and generate ongoing engagement with your prospects and customers.

We also provide authentic, authoritative professionally-written copy for the Content Marketing arm of your program.

Last but not least, we don't make SEO the focus of our efforts, but we deliver it organically as part and parcel of the quality content we produce for our clients.

If you're looking for big results on a small budget, we should talk. Especially although not exclusively if you are in the recreational marine sector.  

Call or text me personally at 1.954.224.2145 or email phil@portroyalgroup.com set an appointment to discuss your marketing needs and how we can serve them.


In the meantime, for additional background see the following links:

https://www.linkedin.com/in/friedmanphil/

https://www.bebee.com/@friedman-phil

http://www.YachtbuildAdvisor.com


About me, Phil Friedman:  With some 30 years background in the marine industry, I've worn different hats — as a yacht designer, boat builder, marine operations and business manager, marine industry consultant, marine marketing and communications specialist, yachting magazine writer and editor, yacht surveyor, and marine industry educator. I'm also trained and experienced in interest-based negotiation and mediation.

In a previous life, I was formally trained as an academic philosopher and taught logic and philosophy at university.


441c3d67.jpg


Text and Images Copyright 2017 by Phil Friedman  —  All Rights Reserved

7bf29fb0.jpg 

#EZIBUOY  #MOORING  #MOORINGBUOY  #EASIERMOORING  #SEO  #MARKETING  #SMALLBUSINESSCONSULTING #INBOUNDMARKETING  #CONTENTMARKETING




 

"""""
thumb_up Relevant message Comment
Comments

Phil Friedman

3 years ago #6

#7
Yes, Martina, you are missing the main point. But I have no intention of engaging with you to defend against your hostile presuppositions. Thank you for reading and commenting.

Phil Friedman

3 years ago #5

#3
#2 - Thanks, Susan \ud83d\udc1d Rooks, the Grammar Goddess. Of course, as I mention below, not everyone's search results will be the same because, given the volume of results, Google and other search engines track where you are and what you've searched and visited, etc. and then filter your search results according to your geographical location and other collected data. But my core point is NOT to focus on directly manipulating SEO but to concentrate on the organic development of market profile on the web. This involves placing value-laden content on various platforms and sites, often in the form of separate and distinct pieces that share a common content theme (not the same copy). To do this requires strong, authoritative copy that cannot be produced by twenty-one monkeys pounding at random on computer keyboards. Cheers!

Phil Friedman

3 years ago #4

#4
Of course, Martina, your results may differ because as most of us know, Google (and Safari) filter individual results based on geographical location and other factors they monitor, including the searches one does and the sites one visits. If you bother to read the piece, you will note that the core of my thesis is NOT to focus on directly manipulating SEO but to concentrate on the organic development of market profile on the web. This involves placing value-laden content on various platforms and sites, often in the form of separate and distinct pieces that share a common content theme (not the same copy). Thank you for reading and commenting.

OK, I admit to being impressed with this article by Phil Friedman, because using generic terms and still finding your info on the FIRST page of Google is amazing.

That is fantastic, Phil Friedman! And doing it with generic terms? Wow. I think others who are actually building their brand / business should be talking with you now!

Pascal Derrien

3 years ago #1

nice one :-)

More articles from Phil Friedman

View blog
3 years ago · 9 min. reading time

Has the Bee Lost Its Buzz?

GRUMPY AND GROUCHY TAKE A CRITICAL LOOK AT THE HON ...

3 years ago · 1 min. reading time

Golden Advice for Developing and Managing New-Build Yacht Projects

THE UPDATED AND EXPANDED SECOND EDITION OF THIS WE ...

3 years ago · 5 min. reading time

Five Ways to Improve Your Small-Business Profits... Now (Pt. II)

IMPROVE CAPTURE OF BILLABLE HOURS TO BOOST GROSS P ...