Joel Anderson

7 years ago · 2 min. reading time · ~10 ·

Blogging
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Joel blog
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Branding Band Wagons

Branding Band Wagons

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http://www.infinity-intellectual.com/

 

Who is your customer?

What is your product?

How do you deliver it?

How do they want it delivered?

Are you relevant?

Branding. Dervived from https://en.wikipedia.org/wiki/Brand

A name, term, design, symbol or other feature.

It embraces marketing and communication. It may just aim to distinguish. It may try to enable, identify or facilitate communication to enhance awareness, loyalty, and strategy about a person, place or thing. It may include statistical assessment of equity, focused on their inputs, or intangible in their outputs, and may just give a sense of security. It may be a bastion for differentiation. It may be clear to understand or difficult to comprehend. They may illicit different interpretations in a yin and yang kind of way. It may evoke emotional benefit or sometimes emotional response and angst. It may be effective or it may be ineffective. It may deliver some kind of meaning (attributes, benefits, values, personality). It may be easily recognized or it may be completely obscure (maybe or maybe not a good brand). It may have a name, a logo, a tagline or catchphrase, or use graphics, shapes, colors, sounds, scents, tastes, or even movements. They can be used for advertising, sales, marketing, personal selling, or public relations. They may come in the form of initials, they may be descriptive, they may come in rhyme, they may be evocative, they just might be an emoticon, they may be completely made up, it might be foreign, it could be focused on a founder, or a geographic place, they can be a personification of things real, mythical or just plain made up, they may come in the form of a pun, or they could be a combination of all of the above. They may have a strategy to sell a company name, or distinguish an individual. They can come in the form of a challenger, or may reflect a world of multiproduct orientation and commonality behind their thematic nature. They could be an extension of an existing product line, or they could be sub-branding, or they could be meant for fighting, they might even reflect a mix of things, they might reflect an attitude, they might be iconic, they may just be a non-brand, they could be derived, they could be diluted, they may come under an umbrella, they could be individual or organizational, they might just be a factor of the power of crowd sourcing, they can be political on national in origin, they could be social in nature, they may be destination focused, and sometimes they can even be private. They may be positive, and sometimes, some use a Doppelganger brand image approach to it all. Hmmm.

I don’t have a personal brand. I am just me. You are you, and yes in the end; We are we--regardless of what we are trying to sell or convey. I think at times we get so wrapped up in trying to capture the brilliance that we forget their personal nature and the connections that brands try to illicit and create. So brand away in a positive, intelligent and meaningful way. All the best to each of you and keep making a difference in a world needing positivity and brands that make a difference—one step, one person, one thing at a time.

 

For other works by Joel Anderson: https://www.bebee.com/@joel-anderson

Disclaimer: The views and opinions expressed in this post are solely those of the author

"
Comments

Joel Anderson

7 years ago #14

#24
Thanks. Exactly.

Phil Friedman

7 years ago #13

One if the things I like best about beBee is many people here recognize that a sprinkling of light banter does not spoil the serious stew. (Hey, Jim Murray, is that short enough for a MurrayMeme?)

Joel Anderson

7 years ago #12

#19
And thank you Don \ud83d\udc1d Kerr for your great post on the subject.

Joel Anderson

7 years ago #11

#19
And thank you Don \ud83d\udc1d Kerr for your great post in the subject.

don kerr

7 years ago #10

#16
Agreed.

Joel Anderson

7 years ago #9

#14
Pascal Derrien Thanks. Much appreciated.

Joel Anderson

7 years ago #8

#6
Phil Friedman's most excellent piece or any of the others, that we maintain a focus on the substance rather than watching this, as it has on that other site, devolve into a litany of lists that only confuse the issues and serve to bolster a self serving ego boost for sales.

Joel Anderson

7 years ago #7

#1
Gerald Hecht Now that is an interesting one. An acoustic hurricane. Wonder how you apply this to the chaos out there. What and where then is your butterfly? Hope you didn't get affected by the weather down your way?

Pascal Derrien

7 years ago #6

The last paragraph is very good Joel Anderson

Pascal Derrien

7 years ago #5

#11
agree detective Tin Machine ☺

Milos Djukic

7 years ago #4

People are not products. People are much deeper than stereotypes. Thanks a lot Joel Anderson.

Phil Friedman

7 years ago #3

#4
Gerald, there is no doubt in my mind that the topics of social media posts "trend", much in the way that hard news does. Indeed, LinkedIn Executive Editor Daniel Roth used to tell Linkies regularly to watch for and post according to what topics were trending at the moment. Of course, he described it as "riffing" on the work of others, which I often felt was a disguised way of recommending plagiarism. However, I believe that Joel Anderson does us all a service here by putting on the table the need to achieve clarity on the topic, especially when we are talking about "personal" branding. I only wish that there were a mechanism for joining together all of the scattered discussions on beBee on the topic. Cheers!

Devesh 🐝 Bhatt

7 years ago #2

A brand can be whatever I want it to be. It can be whatever you want to see. Ultimately some words become the focus of attention and everything around it is altered for convenience. From a person I may reduce myself to a few words or just a word. I never really liked Batman saying I am Batman again and again , pretty self deceptive. Enjoyed your buzz and the They could be trail very much.

Phil Friedman

7 years ago #1

The topic of branding seems to be trending at the moment, which is why your observations here are so welcome. I made the following comment on a post about branding by Don \ud83d\udc1d Kerr, but I think it is relevant to this discussion, as is Don's post. The concept of branding carries with it, I think, an aura of controlled creation. But wherever the view prevails that brands are built, not grown organically or nurtured over time, the sellers of quick-hack "apps" will be unleashed to offer the denizens of social media all manor of instant solutions -- even for creating "authenticity" -- at a price, of course. To my mind, branding will be at odds with authenticity until we take personal action to be and live as we seek to be seen in the "picture" we work to create by means of our conscious branding. BTW, with all due respect to all, I submit that we must also take care to keep self-examination and self-revelation from becoming just two more trite social media trends. Or next we'll be seeing infographics on achieving self-knowledge and personal authenticity in five quick steps. And what may start out as a positive development shall surely devolve into just one more delusion. IMO.

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